United Kingdom - England

The course augments students’ existing knowledge of marketing communications by enabling them to recognize, analyze, and criticize the diverse range of theories and modes of thought which underpin marketing communications, and students develop a practical appreciation and interpretation of a variety of promotional techniques. An emphasis is placed on the desirability of seeing marketing communications as an integrated organizational activity and as a primary social and cultural phenomenon. 

Has contemporary culture taken a funny turn? This course offers you the chance to find out. Students look at the recent proliferation of comic novels and short stories, as well as stand-up comedy, sitcoms, and film, in order to ask questions such as: why is this funny? how is this funny? should we be laughing at this? and what does this type of comedy say about the contemporary moment? You will also study the theory and philosophy of comedy, using this to inform our understanding of what comedy and laughter do, culturally, psychologically, ethically, and politically.

This course provides an introduction to models of international trade and their predictions of trade patterns, with some consideration of empirical studies and policy issues. The course introduces students to classical and new theories of international trade; uses examples and empirical evidence to introduce students to the methods most commonly used in the economic analysis of international trade; and enables students to engage with trade theory in a critical manner, understanding the arguments used both in favor and against trade liberalization.