Business Administration

Why is diversity good for businesses? What can leaders do to make their organizations more inclusive? This course explores these and other questions by introducing students to a range of theories and practical issues relevant to managing diversity in contemporary organizations. Students learn why inclusion matters, how diversity relates to business and organizational success, and explore case studies related to different dimensions of diversity like gender, age, race and so on. The course discusses various theories that help us understand why diversity and inclusion issues continue to persist in organizations and the labor market. For instance, why are some professions continue to be male- or female dominated? Where does gender pay gap comes from? Can recruitment be unbiased? The course then explores how to apply theory to practice and explore how to design and deliver effective diversity initiatives in organizations and consider the role of managers and leaders in fostering organizational inclusion. 

Transnational corporations and local businesses face significant challenges arising from geopolitical tensions. This course introduces the intricate relationship between geopolitics and business operations at both the international and local levels.

This course has been designed to help students prepare for the work field by teaching practice skills including a cover letter and a resume. Students conduct research on a company of choice and participate in a practice interviews for the final 1:1 interview. In this class, students will learn practical skills like how to smile, how to prepare for the professional world, what to wear for an interview, how to respond to interview questions, and what to include in an elevator pitch. There are two versions of this course; this course, UCEAP 89B (Honors)/Yonsei UCK1159, and UCEAP 89A (ADV)/Yonsei UCK1143. 

How can firms shape and be shaped by cultures and institutions? This course explores this important question through engaging lectures, case studies, and seminars. It addresses the growing demand for future managers to develop cross-cultural skills and competencies that are essential for improving performance in a globalized economy.

This course provides an in-depth understanding of how sustainability intersects with consumer engagement and business strategies. It's perfect for anyone intrigued by sustainable business practices, consumer behavior, and their impact on our environment. Throughout the course, delve into key topics such as sustainable consumption, green marketing, circular economy, ethical consumer behavior, and corporate social responsibility. Also explore how digital technology influences and enables sustainable practices. The course uses collaborative activities to stimulate critical discussions around sustainability issues in modern businesses. Analyze an organization's strategy for incorporating sustainability into their consumer engagement initiatives and explore the complexities that arise in the interplay between consumers, businesses, and the environment. Additionally, have the opportunity to participate in business simulations focusing on sustainability, which enhances practical understanding of creating and implementing consumer engagement strategies centered around sustainability. In essence, this course offers a comprehensive exploration of sustainability in the business context, equipping you with the tools to engage consumers effectively and ethically in a world increasingly focused on sustainable practices.

This course introduce the concepts, analyses, and activities that comprise marketing management, and provides practice in assessing and solving marketing problems. The corse is also a foundation for advanced electives in marketing as well as other business/social science disciplines. The course explores the theory and applications of marketing concept through a mix of cases, discussions, lectures, guest speakers, individual assignments, and group projects. Materials are drawn from a variety of sources and settings including services, consumer and business-to-business products. The first part of the course focus on situation analysis, market opportunity identification, and formulating marketing strategy. It introduces the key constructs such as value of products, consumers and brands, customer segmentation, and product positioning. The second part of the course examines how to use these ideas to make specific decisions about the marketing mix(4PS: product, price, promotion, and place). The course provides the skills needed to design a marketing strategy and its implementation plan. 

This course provides an overview of excise taxes and custom taxes, personal income tax, and corporate income tax. Topics include value-added taxes, specific business taxes revenue stamp, land and building tax, and other related taxes collected by government agencies. The course discusses the societal responsibility of individuals and businesses in relation to taxation, and emphasis is placed upon taxation in relation to doing business in Thailand. 

This course introduces cases and techniques of managing marketing programs in Mainland China. Students analyze cases, identify marketing strategies, propose corrections to elements of the marketing mix, and demonstrate problem solving and decision-making abilities through group work and projects. The course starts with an introduction to marketing management in China, and then discusses such topics as marketing strategy, creating value, choosing customers, communicating value, going to market, capturing value, brands and branding, managing customers, and sustaining value. 

This course explores how organizations can work effectively. It covers a wide range of topics to help students understand the principles and processes that underpin effective organizations, and how organizational behavior concepts, theories, and techniques can be applied in work and management settings.

This course provides an introduction to the foundational theories and concepts of management, focusing on understanding human behavior within organizations. Students will explore how individuals and groups interact in organizational settings to gain both theoretical insights and practical skills that are essential for effective management. Emphasis will be placed on applying management principles to real-world scenarios to prepare students for success in professional environments.