Business Administration

The course "AI Marketing" aims to cultivate students' practical business skills by combining cutting-edge marketing theories with the latest industry practices through AI technology. 

This course provides a rigorous treatment of the core concepts and skills in security investments and portfolio management. The main focus is on the trade-off between risk and return, which will be analyzed in a mean variance framework. Along this line, two main theories of asset pricing will be explained: the Capital Asset Pricing Model and Arbitrage Pricing Theory. The empirical tests of these two theories will also be discussed.

This course is designed primarily for non-business majors, offering basic knowledge of international business practices and the theory behind them. It covers a large area of business practices including exporters and importers.  The course aims to understand the basic logics why cross-broder business exists and also the significance behind the documents or procedures for trade practices. The course discusses current topics relating to international trade and business.

This course offers a study of commercial distribution including basic concepts of structure, environment, forms, and functions of distribution, as well as innovative and relevant aspects of distribution such as new commercial formats, e-commerce, blending, and advances in merchandising. Additional topics include: manufacturer distribution strategies; relationships in the distribution channel; distributor strategies; location strategy; distribution logistics. Pre-requisite: Marketing Fundamentals 

This course introduces the broad array of disciplines dealing with the management of different types of institutions (firms, families, public administration) and with different degrees of specialization (manufacturing, service companies, firms operating in specific industries), analyzing their management, organization, performances, and the relationship they put in place with different stakeholders, namely customers. During the course, concepts and tools are presented, stressing in particular the conditions for the economic viability of cultural firms and institutions. More specifically, the course aims at: Transferring concepts and the basic management vocabulary; providing a unified view of firms’ structure and functioning, independently from their type (private, public, no profit) and industry; highlighting the role of the manager in charge of making a synthesis between multiple stakeholders with often conflicting goals, for the sake of the firm’s continuity; showing the specificity and the main managerial challenges for firms operating in cultural industries and often influenced by the political and institutional level, and for those characterized by a tension between creativity and industrial logic (design-based companies, fashion companies). 

This course equips students with fundamental skills and conceptual knowledge essential for investment professionals, including money managers, security analysts, and investment advisors. Students gain a strong foundation in the theoretical principles and practical applications of portfolio investment techniques, with an emphasis on using Python for financial analysis. Additionally, the course incorporates discussions on recent financial news relevant to lecture topics, enhancing students' understanding of real-world investment scenarios.    

The course covers the following topics: The Investment Environment; Portfolio Theory and Practice; Equilibrium in Capital Market; Fixed-Income Securities; Security Analysis, and Options, Futures, and Other Derivatives. 

Recommended prerequisites: Basic knowledge of statistics and understanding of introduction to microeconomics. 

This course examines financial application, business use cases of infrastructure and applications of distributed ledger technology; various forms of digital assets including stablecoins, security token, cryptocurrencies and smart contracts technology and applications will be discussed. It covers how regulated TradFi participants in blockchain and crypto native operate respectively in brokerage, asset management, venture capital investment, structured products and exchange operations. 

This course focuses on data and programming structures for the development of macros and applications developed with Visual Basic for Applications (VBA) in the Microsoft Office suite. Other topics include: creating PivotTables for data analysis; creating functions, forms, and menus; an introduction to R language. Pre-requisites: Information Skills; IT Management.

The course is designed to prepare students for leadership in a globally interdependent and culturally diverse workforce. Throughout the course, students are challenged to question, think, and respond thoughtfully to the issues they observe and encounter in the internship setting, and the designated city in general. Students have the opportunity to cultivate the leadership skills as defined by the National Association of Colleges and Employers (NACE), such as critical thinking, teamwork, and diversity. Assignments focus on building a portfolio that highlights those competencies and their application to workplace skills. The hybrid nature of the course allows students to develop their skills in a self-paced environment with face-to-face meetings and check-ins to frame their intercultural internship experience. Students complete 45 hours of in-person and asynchronous online learning activities and 225-300 hours at their internship placement.

The course provides basic understanding of the concept and approaches in marketing; teaches how to apply theories in analyzing real-world cases and offering solutions; and enhances the knowledge and skills of students without a marketing background. Topics: Introduction to Marketing; Marketing Strategy and Planning; Marketing Information and Marketing Research; Analyzing the Marketing Environment; Consumer Markets and Buyer Behavior; Business Markets and Buyer Behavior; Measuring and Predicting Needs; Classification, Selection, and Positioning of Market; Product and Branding Strategies; Pricing Strategies; Distribution Strategies; Retailing and Wholesaling; Advertising, Promotion, and Public Relations; Competitive Strategies; Social Responsibility and Ethics in Marketing.