Business Administration

This course examines the philosophical foundations and basic principles of ethics as they apply to businesses and the environments in which they operate. Real-world case studies are used to provide students with insight into how businesses and organizations manage - and in some cases fail to manage - challenging ethical and moral dilemmas. It also considers the particular responsibilities of business leaders in fostering ethical awareness and practices within the corporate context.

This course aims to help students understand the significance, theories, and research methods of pharmaceutical economics and its applications in pharmaceutical policies. It also introduces pharmaceutical market promotion strategies and key approaches. The course fosters logical reasoning, critical thinking, and analytical skills.

This is an advanced course in corporate finance, with the goal of bringing students to the frontier of knowledge so that they can start doing their own research in this field. 

This course focuses on nine topics in applied corporate finance:

(1)Topics related to accounting irregularities and misreporting;

(2)Topics related to the CEO's early life experience and CEO management styles;

(3)Topics related to the Fetal origins hypothesis; 

(4)Topics related to the issues of climate change risk and opportunities exposures, pollution on investor behavioral bias, and on corporate policies, and Greenwashing versus brownwashing;

(5)Topics related to corporate social responsibility (CSR) and environmental, social, and governance (ESG) policies;

(6)Topics related to token-based platform finance and B2B financing;

(7)Topics related to innovation & entrepreneurship;

(8) Topics related to intergenerational persistence of occupational choice, and 

(9) Trending topics, including water quality. 

This course aims to develop student’s knowledge about the role of IOs in global governance and explores how business and management tools can be applied in these settings to achieve better, more effective results. With perspectives on organizational theory, the course is intended to provide students with insights into the inner workings of IOs and the challenges they face in a changing world. 

This course provides a study of the tools and concepts needed to analyze the online marketing environment and design a competitive marketing strategy. Topics covered include: market research, measurement and analytics; consumer behavior; search engine optimization; social network communication and content marketing; search engine marketing; E-commerce; marketing plan and the digital context. NOTE: This course is the same as BUS 124 but taught in the UC3M International School.

This course examines negotiation theory and practice, equipping students with the tools to effectively negotiate in diverse situations. Through an experiential learning approach, students will engage with negotiation strategies across a broad range of themes, including conflict resolution, salary negotiation, cross-cultural negotiations, and the psychological aspects of persuasion. 

This course provides a solid understanding of business and management and how to translate this understanding into practice. Topics include sustainable development-oriented entrepreneurial opportunities; sustainable development and future market, business case brief introduction; management framework for entrepreneurship; innovation in the traditional field of entrepreneurship; innovative business and corporate entrepreneurship; market innovation; venture financing; start - up enterprises; innovation and entrepreneurship of the institutional environment; strategic entrepreneurship, social enterprise and entrepreneurial social responsibility. .

Operations management is concerned with the design, planning, and control of operating systems for the provision of goods and services. This course provides an insight not only into the tools and techniques used in the development of operational systems but more importantly into the factors that affect the choice of operating methods. The course examines the different approaches to the planning cycle (process and facility design) with reference to the strategic aims of the organization. It also looks at the many different production control techniques: capacity planning, push and the Japanese perfected pull (just-in-time) systems and their effect on the effectiveness and efficiency of the organization.

This course examines brand management and looks at the following questions: Why are some brands more preferred by the customers? Do brands make organizations more competitive, gaining higher market share? Are favorable brands more profitable and sustainable than their counterparts? What are the meanings of brand to organizations and customers? How to develop and manage brands that benefit organizations while creating value for customers? What makes a brand successful and last longer? Why so many brands fail, even when they have managed to draw attentions in the market? What makes a good branding strategy?
 

This course is designed for students pursuing careers in fixed-income securities trading and modeling, as well as those interested in academic or regulatory research in fixed-income markets and credit risk management. It provides a comprehensive overview of China’s fixed-income markets and policy interest rate system. Students will learn key modeling techniques to price and analyze various fixed-income instruments, including default-free bonds, corporate bonds, and interest-rate derivatives. While the topics are inherently quantitative, the course emphasizes practical applications over purely technical aspects. The goal is to equip students with fundamental knowledge, trading strategies, and hands-on programming skills.