Communication

This course provides an overview of the major branches of mass media in the dominant European markets, with a focus on the transition from traditional mass media to digital media. After an introduction to media history, theories, and current research, the course examines specific industries such as television, radio, music, film, and print. Theories and models of mass communication are introduced and analyzed against their practical application in the markets studied in the course. Students compare how political and regulatory influences impact different sectors of the media in several European countries. The course is taught using a mix of lectures, case study discussions, student presentations, and site visits.

The course explores an integrated approach to marketing communications. It examines concepts, principles, and methods of marketing promotion and communication. Specific focus is placed on developing an integrated marketing communications plan based on consumer understanding (outside-in approach) and an understanding of the brand and brand positioning. Topics include media planning, media selection, testing and evaluation, and communication and marketing strategies.

This advanced course covers the dynamic interactions between humans and technology. Specifically, we trace the evolution of computer-mediated communication (CMC), explore impression formation, identity, and well-being online, and extend into human–machine communication (HMC) with AI, social robots, and algorithmic media. Students critically examine theories, research, and ethical issues shaping the future of communication. Students should expect to do extensive research and produce a research paper and final paper presentation.  

Topics include Computer-mediated communication, Impression formation and relationship development, Communication and self, Psychological well-being and social support, Merging mass and interpersonal communication via interactive communication technology, Are computers social actors?   

This course provides an introduction to research methodology with an emphasis on experimentation. The goal of this course is to teach students how to turn an idea into a good research question and then turn that question into rigorous research studies. To do so, we survey a variety of basic and advanced research techniques, including experimental, behavioral, observational, survey, and physiological methods. Students participate in discussions to understand the applications of each class topic to their research interests. Finally, students design their own studies that utilize methodological approaches.  

Topics include Having and testing ideas, Operationalization and issues of validity, Statistical power and correlational design: measurement construction, Experimental design, Repeated sampling, Survey, Unobtrusive measures and observation, Inducing and assessing emotions, Physiological methods, Dyadic and group designs, Meta-analysis and cross-cultural research, Presenting and publishing research. 

This course explores various aspects of media ethics through the study and discussion of recent case studies, helping students build a universal foundation for ethical judgment as they encounter ethical dilemmas as media professionals or consumers. This course aims to help student better understand the ways in which media ethics affects our daily lives. Students develop their presentation and critical thinking skills through class activities such as group discussions. This course aims to engage students in some of the major issues in media ethics. Topics include Advertising Ethics, Public Relations Ethics, Journalism Ethics, Social Media Ethics, and AI and Robot Ethics. 

This course is a general education course available for all departments and faculties of the university. It aims to bridge the gaps in students' verbal communication and interpersonal skills through systematic instructional training, thereby effectively improving students' ability to communicate with others after leaving campus and entering society and laying a theoretical and practical foundation for their career advancement. The teaching content of the curriculum includes both theoretical knowledge and case studies, aiming to connect theory with practice and effectively enhance students' verbal communication and interpersonal skills.

This special topics course covers everything from TikTok trends to influencer politics, this course examines social media as both technological systems and cultural forces that reshape how people communicate, form identities, build communities, and engage in public life. The course explores the interplay between platform design, user behavior, and broader social structures, developing critical frameworks to analyze digital culture's impact on contemporary society.

This course explores how creative advertising can be engaging, exhilarating, and even world changing. Combining conceptual thinking with practical approaches, students will focus on developing the creative dimensions for advertising campaigns related to contemporary problems ranging from low product awareness through to public social issues. Students will engage imaginatively with client briefs and develop advertising concepts all the while exploring the history of creative theory and practice, as well as the storytelling, art direction, copywriting, and pitching aspects of creative advertising.

In this course, students learn to conceptually understand and empirically explore how news content is evolving in response to social media platforms. The first seminar introduces students to key theoretical concepts related to the platformization of journalism, the adaptation of news to TikTok’s affordances, and audience-centered approaches to understanding what constitutes news on TikTok. Students learn to critically engage with current studies on news on social media and develop their own questions for empirical research. In the second seminar, students gain an overview of methods for audiovisual content analysis, ranging from qualitative and quantitative approaches to computational analyses. Students learn about key steps of the data collection and analysis of TikTok content. The coupled seminars are structured around an empirical group project, allowing students to directly apply the concepts and methods related to news content on TikTok.

The Vocal Healing Course is designed to teach active healing methods. Vocal healing greatly benefits human body both physically and spiritually through vocal training methods, which focus on breathing techniques, resonance adjustments, and vocal frequency vibrations, and through auditory guidance in music. This nonverbal form of communication can reach deep into people's emotional core. Some healing techniques can even “massage” the body’s internal organs in ways that are difficult to replicate with other healing approaches.