Communication

This course places social media, fake news, and artificial intelligence at the heart of debates on political dysfunction and instability. Students explore how populist leaders use communication strategies, how global powers deploy public diplomacy to advance their interests, and the role of communication and propaganda in modern warfare. Through diverse theoretical approaches and global case studies, students critically examine how media shapes political power, cultural narratives, and globalization. The course also investigates how popular culture – films, TV and video games – reflects and influences political moments, offering new insights into contemporary crises. 

This course focuses on how to create value and growth through innovation in new and existing markets. The course includes a general overview of reasons for success or failure of new products as well as techniques on how to identify opportunities for successful product/service innovations. Students examine the skills of innovation and how to apply those skills within the context of a marketing strategy framework. Students apply innovation methods across a wide variety of product and service categories. The course is taught using interactive workshop methods and techniques. Students first experience these facilitation techniques while learning innovation.

This course covers the influential factors that play a role in creating a successful marketing strategy. It focuses on the world of wine and the champagne industry in particular. It highlights the region, important players from the vine to the wine, and the production process. Finally, the course considers the marketing of luxury: what constitutes luxury, who it attracts, and how to sell it.

This course examines classical theories in persuasion, attitude change and behavior change. It includes perspectives of social psychology and communication, with a focus on equipping students with the ability of applying persuasion knowledge in various business and interpersonal contexts.

Why are social media platforms such as YouTube and Instagram popular globally? How have these platforms increasingly become part of the material basis of our daily experiences, and what are the consequences of such developments? This course introduces key theories and research in media studies. It examines a range of issues concerning the changing media landscape in which we live in at the local and global levels. Special emphasis is placed on the implications of social media for contemporary society; the emergence and consequence of celebrity culture, and the reinvention and reposition of “traditional” media in post-network context. 

This course explores the social implications of the digital revolution, including ethical issues associated with algorithmic design and privacy at the intersection of political communication, data science, ethics, and policy. It mainly discusses the use of data and datafication in society from social and psychology lens. The first part of the course covers the creation of “big data” that is recorded and circulated in the form of data beyond particular moment and place. Next, it covers selected topics in which such data is being used to understand or influence people’s behavior in (political and other subfield of) communication. Finally, the latter part of the course covers various ethical and societal implications of big data and its applications in society.