Communication

This course studies the psychology and behavior of consumers in the context of the global market. Topics include consumer behaviors, retail environment, marketing strategies, and consumer laws and policies. 

The course focuses on the differing approaches and styles used by global media. Students investigate press and journalism business models, issues of globalization, and examine cross-national differences in terms of ethics, media content, and access to creative industries. It also considers theories around social change and globalization.

This course focuses on the basic psychological processes, functions, and mechanisms involved in communication processes. It examines human nature and the mind from a historical-cultural perspective; the interrelations between the neuropsychological system and the cultural system; and the evolutionary, ontogenetic and historical developmental effects of communication and culture on the human mind. 

This course examines creative technologies and tools that enable the development of creative ideas and expression in a digital world. Students will develop key skills necessary to generate creative works and projects in an interdisciplinary environment that comprise and blends visual art, design layout, audio-visual production and sound design.

This is a research methodology course that provides a basic understanding of how to conduct and evaluate qualitative and quantitative research for making effective advertising and PR decisions. It covers the scientific and conceptual foundations of behavioral research and the technical specifics in conducting research (e.g., measurement issues, sampling, data collection methods, and the use of statistics in data analysis). 

This course provides a study of the techniques and methodologies for the development of multimedia content, in particular journalistic concepts applied to the internet (sources, newsmaking, and journalistic writing). It looks at the transformation of the media on the internet, new platforms and media projects, as well as the latest trends including data and brand journalism.

This course focuses on research and planning for advertising activity including characteristics of the target audience, means and support for audience outreach, and budget optimization with the end goal to receive the highest possible return on investment.

This course focuses on promotional marketing including its basic characteristics and what differentiates it from other methods of brand communication. Topics include: fundamental elements of promotional marketing; promotional marketing techniques aimed at the end consumer; promotional marketing techniques aimed at the rest of the public; promotional marketing at the point of sale; planning a promotional campaign.

The Internship Program gives students hands-on experience with local, regional, or international organizations and businesses to place their work experience into the broader context of professional development and development in Jordan. Students are exposed to the complex developmental, social, political, and business fabric of Jordan and gain valuable work experience. The main part of the course is the practicum, which is monitored by the CIEE lecturer through office hours, check-ins, and follow up with the internship on-site supervisor. In addition, the class meets bi-weekly for guest lecturers, planned site visits, and discussions on topics related to development in Jordan and international careers to provide practical insight into donor/host organizations and their efforts to support Jordan.

This course provides knowledge and tools to effectively communicate and overcome challenges in an increasingly multicultural environment. Topics include: verbal, para-verbal, and non-verbal communication; cultural identity, values, stereotypes, and self-awareness; intercultural sensitivity; intercultural communication in various professional fields including health and education.