Communication

The course examines the theories of western scholars in the field of culture and communication as well as the current situation and existing problems of cross-cultural communication and communication in the world under the background of globalization. Combined with the reality of China and other Asian countries, this course examines and studies the leading paradigms and examples of international and cross-cultural communication.

This course examines the psychology of persuasion and consumer behavior theories as they relate to marketing communications. It provides an overview of the key psychological concepts and theories and how those apply to marketing communications.

This course provides an introductory primer to the field of international law. It then navigates through a series of case studies exemplifying the subversion of legal conflicts by mass media, including Vietnam, Iraq, Afghanistan, Palestine, and even climate change. Finally, it tests the limits of this approach by considering the involvement of social media as an emerging Fifth Estate.

The teaching purpose of this course is to let students understand the current mobile Internet ecology, train new ways of thinking, use comprehensive audio-visual media technology and communication methods, and let students master new ideas and new skills from different communication levels, adapt to Internet content quickly Iterative development needs.

The teaching arrangement of this course is a combination of theory and practice, technology and creativity, relying on finding and solving problems. In terms of teaching form, it is divided into four parts: course teaching, research and review, skill practice, and communication and discussion. The main content includes the development of Internet content under technological iteration, the technology and application of new media development, and the production of short video.

This course teaches a technical mastery of photography, the journalistic narrative through images, and the critical reading of photojournalism published in the press. It studies fundamental technical concepts (focal lengths, diaphragm, speed, sensitivity), the narrative structure of a photojournalistic story, the deontological discussion of the photo taking, the critical reading of image making, and the basics of digital image processing. The course provides the skills to create, develop, and tell critical journalistic stories using photography as a means of expression.