Communication

This course focuses on management, execution, and innovation skills in the field of communication. It explores emotional intelligence and leadership skills and qualities for successfully leading communication projects and initiatives, as well as managing teams.

This course is an introduction to communication technology. Students learn about the adoption, use, applications, effects, and implications of communication technologies. More specifically, we discuss communication processes and dynamics in various contexts (e.g., social media, gaming, online communities) and at different levels (e.g., intrapersonal, interpersonal, group), as well as their psychological, societal, and ethical implications. Throughout the course, we read relevant literature selected from academic journals, reports, and articles targeting the general public, and watch pertinent videos. 

This foundational course provides knowledge, techniques and understanding of marketing principles. It provides students with a conceptual framework to analyze and interpret marketing phenomena and to suggest courses of action in response to marketing problems. Topics include the marketing concept, the marketing environment and the marketing mix which includes product, pricing, distribution and promotion. Other related topics include consumer behavior, market segmentation and targeting, marketing research and information system, marketing planning, implementation and control, and public issues in marketing. 

Students complete an internship with a local organization or company. Each placement includes oversight and regular check-ins with an internship supervisor from the company or organization. The Internship Methodology Seminar accompanies the internship placement and offers a platform for reflection, enhancement of skills, and development of cultural competence. It focuses on practical skill application, cultural understanding, and adaptability within professional environments to provide a bridge between academic learning and real-world experience.

This class introduces the field of public relations (communication management) and the organizational, societal, and legal contexts in which it takes place. The course emphasizes ethics, social responsibility, the role of mass communication in the formation of public opinion, the role of organizational communication in a democracy, the global practices of communication management, and major influences that affect organizational behavior.

This course offers a study of the diverse factors influencing consumer choices, preferences, and behaviors. It explores the psychological, social, cultural, and economic factors that shape consumer decisions. This course includes case studies that focus on the unique context of Spain.

This course examines how to manage the complexities of contemporary organizational communication. It focuses primarily on internal organizational communication and examines communication processes at various levels: interpersonal (dyadic), group and organization.

This course explores users as humans who are changing/expanding in the AI era, exploring the limitations of recent AI services, and then designing user-centered AI services. Students learn methods to understand users, and then define user interfaces and their interaction. Prototyping techniques and evaluation methods are also provided. Service design is carried out at the level of expressing ideas, not at the level of actual driving. 

In particular, this class is conducted with a focus on practice rather than lecture-style delivery, and coaching for each process customized for each team is carried out through close interviews and discussions. In addition, the course benchmarks related services in depth from the perspective of actual business to identify limitations and opportunity points and carry out a process to turn them into deliverable results. There are no special technical/technical prerequisites required for this course, however, students must be proactive and enthusiastic about participating.