Spanish

This course focuses on marketing communication and building customer relationships. It combines a theoretical approach, focused on the fundamentals of a digital relationship strategy, with the analysis and completion of practical case studies. Topics include: direct marketing; transition from direct to relationship marketing; customer identification; customer loyalty; customer relationship management (CRM); the loyalty plan; new relationship marketing; cross-functional integration of the digital element.

Pre-requisite- It is recommended to have taken and passed Marketing  

This course introduces the major social changes occurring in global society and their impact on individual and collective identities. Students examine the role of identity, the value of coexistence with people of different ethnicities, races, ideologies, and religions, as well as the importance of dialogue in times of conflict, ideological polarization, and war. Texts and images within art, literature, philosophy, religion and economics are studied. Emphasis is placed on cultural theories, concepts, and methodologies and to understand society through a cultural lens.

This early childhood education course discusses auditory, rhythmic, and vocal education. It explores the basic elements of musical language, development of musical listening, optimal vocal and musical development, and use of musical instruments suitable for the early childhood education classroom.

This course introduces approximation techniques in numerical analysis and scientific computing. It examines numerical methods for solving nonlinear equations, systems of linear and nonlinear equations, and related problems. Techniques for interpolation, approximation, and numerical differentiation and integration are studied.

This course introduces the analysis and regional understanding of the new territorial reality existing in Spain, based on the changes in the valuation of physical and productive resources, the new organization of the State, and the socioeconomic repercussions of the internationalization of the economy and integration into the European Economic Community. Emphasis is placed on the necessary skills to analyze, explain, and synthesize the geographical factors that give Spanish regions their unique character and diversity during the last decades, paying attention to city typologies and urbanization models.

This course focuses on creative stimulation processes and techniques, scene design, and object and interface design. It discusses the tools and skills in using applications related to drawing, creativity, perspective, color, chiaroscuro, and teamwork for application in the professional field of concept art. Topics include: Digital techniques; creative stimulation techniques; definition and representation of the environment; design of objects and props; interface design; portfolio design.
 

This course examines nationality and immigration law within the Spanish legal system and the means of acquiring, retaining, losing, and recovering Spanish nationality and the administrative status of non-nationals. Topics include the rise in international migratory movements, its impact on Spain as a migration destination, and the legal framework of the rights of both citizens and non-citizens in Spain.

This course offers an introduction to the literature of the "Silver Age" of Spanish culture and the literary production within the European socio-historical and artistic framework. It explores the general processes of creation, reception, and dissemination of literary production during the Silver Age. This course also discusses the main literary genres of this period including authors and their works. 

Pre-requisites: It is recommended that exchange students taking the course who are not native or bilingual speakers have at least a C1 level of Spanish. 

In this course, students deepen their didactic skills in order to design, implement, and evaluate educational projects in the various professional contexts of art education. This course explores the different roles artists play in society, science, technology, crafts, and social networks, as well as artists' participation in education today. Other topics include: foundations of art education--main trends and schools, artists as theorists and teachers; art education in Europe and the US-- pedagogical movements and educational reforms in Spain.

This course is for students with an intermediate and advanced Spanish level. It is built upon the communicative method. It seeks that the student improves their linguistic competence, broaden their vocabulary, use different speech styles (from informal to formal) for the communication, and improve their oral and written production. At the same time, it provides the skills for writing different texts formats correctly.