COURSE DETAIL
INTERNATIONAL MARKETING
Country
Australia
Host Institution
University of Sydney
Program(s)
University of Sydney
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
137
UCEAP Course Suffix
UCEAP Official Title
INTERNATIONAL MARKETING
UCEAP Transcript Title
INTL MARKETING
UCEAP Quarter Units
6.00
UCEAP Semester Units
4.00
Course Description
This courses introduces international marketing using the marketing concept. It first considers environmental factors and then studies how marketing strategies are affected by those environmental factors. It provides awareness and understanding of international marketing concepts and highlights their importance in a rapidly changing global economy. Additionally, the unit develops skills in designing and implementing marketing strategies in diverse international contexts.
Language(s) of Instruction
English
Host Institution Course Number
MKTG3116
Host Institution Course Title
INTERNATIONAL MARKETING
Host Institution Campus
Host Institution Faculty
Host Institution Degree
Host Institution Department
Marketing