China

Shape is a sport that forms a symmetrical and graceful posture through the practice of bare-handed limbs. It is a form of exercise based on aerobic exercise, which aims at strengthening physique, correcting posture and cultivating self-confidence. This course focuses on the basic movements of the body and the correct exercise methods, including pole exercises and physical fitness exercises. Under the accompaniment of music, show yourself through body movements and cultivate elegant manners and manners.

Chinese political economy covers both major theoretical and practical perspectives of exploring Chinese political economy. This course will focus on the political and economic reforms in China since the beginning of the reform and opening-up. It will utilize theoretical perspectives from political science, economics and sociology to systematically analyze the key theoretical and practical issues of China's reform. These issues include the party-state relationship, state capacity, cadre selection and promotion, fiscal and taxation reforms, central-local relations, digital political economy, and government responsiveness. The course aims to clarify the core logic and operational mechanisms of China's reform，and clarify the key advantages of Chinese political economy institutions. The design, content and format of this course are aimed optimally to benefit students in both knowledge accumulation and practical orientation.

This course introduce the concepts, analyses, and activities that comprise marketing management, and provides practice in assessing and solving marketing problems. The corse is also a foundation for advanced electives in marketing as well as other business/social science disciplines. The course explores the theory and applications of marketing concept through a mix of cases, discussions, lectures, guest speakers, individual assignments, and group projects. Materials are drawn from a variety of sources and settings including services, consumer and business-to-business products. The first part of the course focus on situation analysis, market opportunity identification, and formulating marketing strategy. It introduces the key constructs such as value of products, consumers and brands, customer segmentation, and product positioning. The second part of the course examines how to use these ideas to make specific decisions about the marketing mix(4PS: product, price, promotion, and place). The course provides the skills needed to design a marketing strategy and its implementation plan. 

This course focuses on the basic concepts of numerical analysis, including the solution of ordinary differential equations (ODEs) and partial differential equations (PDEs), interpolation, optimization, parallel computing, and an overview of applied computing in science and engineering. The course includes lectures and homework (programming), and practical exercises in programming are the focus of this course. The course content includes three main parts: The first part mainly introduces the overview of scientific computing, including its methods, existing problems, and its application in the field of energy engineering. The second part (the largest part) provides the theoretical foundation of numerical analysis, interpolation, solution of differential equations (ODEs and PDES), and optimization. Examples include simple solvers for corresponding problems. The last part focuses on the components of parallel computing technology (Message Passing Interface, MPI).

This course not only enables students to establish the basic concepts and knowledge of aerospace technology. In addition, it is more important to broaden students' horizons, expand their knowledge, cultivate their interest in aviation, study aviation, and devote themselves to the aviation industry, enable them to initially establish an awareness of aerospace engineering, stimulate their enthusiasm for learning subsequent professional courses and their thirst for knowledge about future technology, and cultivate a good atmosphere of courage to explore and innovate.

This course introduces cases and techniques of managing marketing programs in Mainland China. Students analyze cases, identify marketing strategies, propose corrections to elements of the marketing mix, and demonstrate problem solving and decision-making abilities through group work and projects. The course starts with an introduction to marketing management in China, and then discusses such topics as marketing strategy, creating value, choosing customers, communicating value, going to market, capturing value, brands and branding, managing customers, and sustaining value. 

This course provides an introduction to the foundational theories and concepts of management, focusing on understanding human behavior within organizations. Students will explore how individuals and groups interact in organizational settings to gain both theoretical insights and practical skills that are essential for effective management. Emphasis will be placed on applying management principles to real-world scenarios to prepare students for success in professional environments.

This course is designed for senior international students majoring in Chinese language (for foreign learners) with a focus on language and culture. It aims to help students understand the main characteristics of the Chinese language by comparing the similarities and differences in expression methods and syntactic structures between English and Chinese. Additionally, through practical translation exercises from English to Chinese, the course seeks to reinforce and deepen students' understanding of Chinese and enhance their ability to express themselves more accurately in Chinese. The ultimate goal is to increase students' interest in English-Chinese translation and cultivate their basic translation skills.

The course "AI Marketing" aims to cultivate students' practical business skills by combining cutting-edge marketing theories with the latest industry practices through AI technology. 

This course provides a rigorous treatment of the core concepts and skills in security investments and portfolio management. The main focus is on the trade-off between risk and return, which will be analyzed in a mean variance framework. Along this line, two main theories of asset pricing will be explained: the Capital Asset Pricing Model and Arbitrage Pricing Theory. The empirical tests of these two theories will also be discussed.