China

This course introduces cases and techniques of managing marketing programs in Mainland China. Students analyze cases, identify marketing strategies, propose corrections to elements of the marketing mix, and demonstrate problem solving and decision-making abilities through group work and projects. The course starts with an introduction to marketing management in China, and then discusses such topics as marketing strategy, creating value, choosing customers, communicating value, going to market, capturing value, brands and branding, managing customers, and sustaining value. 

This course provides an introduction to the foundational theories and concepts of management, focusing on understanding human behavior within organizations. Students will explore how individuals and groups interact in organizational settings to gain both theoretical insights and practical skills that are essential for effective management. Emphasis will be placed on applying management principles to real-world scenarios to prepare students for success in professional environments.

This course is designed for senior international students majoring in Chinese language (for foreign learners) with a focus on language and culture. It aims to help students understand the main characteristics of the Chinese language by comparing the similarities and differences in expression methods and syntactic structures between English and Chinese. Additionally, through practical translation exercises from English to Chinese, the course seeks to reinforce and deepen students' understanding of Chinese and enhance their ability to express themselves more accurately in Chinese. The ultimate goal is to increase students' interest in English-Chinese translation and cultivate their basic translation skills.

The course "AI Marketing" aims to cultivate students' practical business skills by combining cutting-edge marketing theories with the latest industry practices through AI technology. 

This course provides a rigorous treatment of the core concepts and skills in security investments and portfolio management. The main focus is on the trade-off between risk and return, which will be analyzed in a mean variance framework. Along this line, two main theories of asset pricing will be explained: the Capital Asset Pricing Model and Arbitrage Pricing Theory. The empirical tests of these two theories will also be discussed.

This course teaches the materials, theories and methods of the comparison of classical civilizations in the Two Rivers region, ancient Egypt, ancient Greece, the Roman Empire, the ancient Middle East, medieval Europe, Central America, South Asia, etc.Focusing on the frontier discussions of interdisciplinary research in the disciplines of paleography, history, literature, philosophy, etc. of classical civilizations, the study of cross-cultural primary materials, and the analysis of civilization comparison cases, this course introduces and discusses the frontiers of comparative research on classical civilizations. 

This course, as one of key cornerstones of computer programming, based on Python language, focuses on concepts, methodologies and thinking pattern of computer programming. The main objective of the course is to help students to master basic programming skills, and to promote their abilities of logical, systematical and abstract thinking. The course mainly involves the basic concepts of computer programming, the basis of Python language and Python program structures, mathematical and numerical calculations, string and file operations, lists and data manipulation, functions and recursive functions, branch structures and loop structures, programming methodologies, procedure-oriented programming and object-oriented programming, graphical user interface programming methods and algorithm design, etc.

Political Psychology is an interdisciplinary academic field, dedicated to understanding political opinions and behaviors from a psychological perspective. Throughout the course, we will assess important theories and empirical studies regarding attitude formation and measurement, rationality and reasoning, information processing and cognition, affect and emotion, framing and communication, moral values, ideology, and cultural norms, group dynamics/interactions and social identities, personality, socialization, repression&violence, etc. and their demonstrations in various aspects of politics.

This course examines the evolution of Chinese ancient architecture, including the main characteristics of ancient architecture in different historical times. It focuses on the official style buildings in the Song and Yuan dynasties and the Ming and Qing dynasties. 

Target students: Learners with a command of 1200 (or above) Chinese words
Objective:  to improve students’ command of intermediate grammar; to further enlarge their vocabulary and enhance their ability to read and write; to acquaint students with features of Chinese language and culture; to help students improve fluency, accuracy and appropriateness.
Content: Intermediate Grammar; common Chinese expressions; writing skills: narration, comparison, description, argumentation; most common Chinese radicals; Chinese vocabulary (around 1800-2500 words).