Chinese

This course examines the rise of social theory and theoretical paradigms, social phenomena, social realities and the formation of Chinese social traditions. The theory part involves the three major traditions of social theory, and the character part involves: Comte, Spencer, Durkheim, Weber, Simmel, and other important social philosophers from the 19th century to the beginning of the 20th century.

This course explores Chinese economic reforms and development, and introduces many of the elements of China's emergence and its potential role in the world economy. It uses China as a case study placing Chinese economic development in a historical and comparative context, exploring the contradiction between the unprecedented economic growth of the past century and the persistence of poverty in wealthy countries. The course begins with theories of economic growth and poverty, and studies economic and social institutions and public policy debates on ways to achieve rising incomes while improving living standards and promoting equality. The first part is on economic development and the most commonly used models of development. The second part covers contracts and development. 

Chinese-taught version of ECONOMICS OF DEVELOPMENT IN AN ERA OF GLOBALIZATION. Slightly different title used at the host, but same course.

This course provides understanding of game theory. The course not only introduces the basic concepts of game theory, such as Nash equilibrium, subgame perfect Nash equilibrium, perfect Bayesian equilibrium, but also focuses on the "information" of these issues. Some emphases include moral hazard, adverse selection, mechanism design, and models of communication. Additionally, a number of information-related applications, such as negotiation and bidding are introduced.

The teaching purpose of this course is to enable students to master the basic concepts of advertising copywriting, understand the thinking framework of advertising copywriting writing, master the writing requirements and methods of copywriting, and initially have the ability to write advertising copywriting and this major through the elaboration of basic theories and the analysis of typical examples. Basic analysis and judgment skills in the field.

The content of this course consists of the following parts: basic concepts; source of copywriting; quality and thinking of copywriters; strategic thinking of copywriting; copywriting and creativity; perceptual and rational techniques of copywriting; advertising slogans; title; Text and accompanying text; print advertising copy; audio and video advertising copy; copywriting test.

This course provides understanding of the post-war political and economic development model in East Asia, the historical background and basic processes of the rise of East Asia, China's Reform and Opening Up policy and socialist modernization, and lays a solid foundation for studying East Asian problems. The course aims to comparatively analyze the political development of East Asian countries and regions, covering roughly the 10 ASEAN countries and China, Japan and Korea. The political development of East Asia is deeply influenced by domestic factors such as the socio-economic changes of various countries and the international factors such as the United State's East Asian policy and globalization. The course content includes the rise of East Asia and its historical and international background, the analysis of the economic and political culture of the East Asian development model, and the analysis of the political development of major countries and regions such as Taiwan, Japan, South Korea and Singapore.

Marketing begins and ends with the consumer, from identifying consumers' wants and needs to delivering customer satisfaction. Accordingly, this course examines a number of topics and areas that are essential for those seeking to understand and influence consumer behavior. Although theoretical concepts play an important role, the course focuses on the pragmatic implications for marketing practice, and, in particular, the formulation and implementation of marketing strategy.

This course teaches basic mathematical tools (linear algebra, multivariate differential calculus, function maximization) to build economic models and do economic analysis. The following mathematical tools are covered: Static Economic Models and The Concept of Equilibrium; Matrix Algebra; Vector Space and Linear Transformation; Determinant, Inverse Matrix, and Cramer's rule; Differential Calculus and Comparative Statics; Comparative Statics--Applications; Optimization; Optimization--Multivariate Case; Optimization--Equality Constraints and Nonlinear Programming; General Equilibrium and Game Theory.

This course covers roughly the time 500-1500, including Islamic civilization, Byzantine civilization and Western civilization, and an introduction to political and socio-cultural dimensions. Lecture topics include differences of the Roman Empire; establishment of Germanic kingdoms; the early Christian church; Mei Luowen dynasty; and medieval culture. Assessment: written reports, oral reports, participation and attendance, midterm and final exams.