Chinese

The course presents how the basic theories and methodological tools of marketing fit into the different phrases of business activities, including new product, concept screening, product development, and market introduction. The course covers the management system of new product development from the perspective of marketing. The course provides an introduction to the new product development process; a systematic description of the strategic thinking of new product development; discussion of business activities related to product conception; discussion of theoretical knowledge related to product concept evaluation and methodological tools; discussion of relevant business activities during the product development design phase; and discussion of relevant business activities for new products entering the market.

This course introduces the general situation of the tea industry in Taiwan. The course also addresses the history and production of tea; tea drinking, and the relationship between tea drinking and human health. 

This course introduces the basic theory of industrial organization (IO). The knowledge of industrial organizations can be applied in many fields, such as corporate strategy, regulation, antitrust or competition policy, and industrial policy. The course covers how to analyze the operation of an imperfectly competitive market, why companies should make strategic choices, and the impact of these corporate strategies on social welfare. The competitive strategies discussed include price competition, production competition, product differentiation, advertising and promotional activities, price discrimination, bundling, collusion, block entry, mergers and acquisitions, and vertical contracts. Based on the introduction of the basic model (Berchuande competition, Cournot competition, Hotelling competition), this course discusses the above competition strategy and the corresponding anti-monopoly policy in detail.

This course presents western sketch and Chinese white sketch as the simplest forms of expression in painting, with plaster and still life as the main objects of expression, and introduces artistic quality of monochrome expression in painting. The course is a combination of classroom teaching and studio practice.

The course covers the basic principles of epidemiology, examining the determinants of major public health problems including infectious diseases, injuries, environmental health, and emerging threats. Students are trained to develop applied epidemiology competencies in field investigation and public health surveillance by using study designs where they apply their knowledge and skills to solve real life public health problems. Students also address the principles of bias and confounding, thereby enabling them to familiarize themselves with all key epidemiological concepts. This course covers identification of major landmarks in the history of the discipline; calculation and interpretation measures of disease frequency such as prevalence and incidence, mortality, morbidity and their inter-relationship; identification of the major types of study designs within observational (e.g. ecological, cross-sectional, cohort, case-control) and experimental (e.g. randomized controlled trials, cross-over trials) epidemiological studies, and compares their strengths and limitations; calculation and interpretation of various measures of association such as relative risk (risk ratio, rate ratio, odds ratio), attributable risk (risk difference, rate difference), attributable risk percent and population attributable risk 6; and the major sources of bias in epidemiological studies and their potential effects on measures of association. Other course topics include the concepts of confounding, effect modification and mediation, distinguishing association from causation, critically appraising published individual epidemiological studies using a logical framework to ascertain their internal and external validity, the inter-relationships between host, agent, and environment in infectious disease epidemiology, the epidemiologic rationale and relative health benefits of the main strategies for prevention (‘high-risk’ vs. ‘mass’) and the requirements that a screening program must fulfil before it can be considered for possible public health application. The course looks at the future directions and current challenges in epidemiology.

This course is for students who have taken Advanced I of the Chinese Language Course for International Students. By the end of the course students are capable of using written language to communicate effectively in formal writing and of understanding public announcements, news, and other broadcasts. This course does not use a specific textbook, but brings up topics each class that help students develop proficiency in listening, speaking, reading and writing. Through the course, students are able to use appropriate Chinese to carry on discussions, and read newspapers and magazines to further understand Taiwanese culture and language. Assessment: assignments and presentations, quizzes and tests, attendance and participation, midterm and final exams.

The course introduces various basic projects at the implementation level of theater lighting technology, which are roughly divided into the introduction of theater lighting systems; common theater lamps; basic electricity and color paper; optical angles of lamps, and basic practical operations. 

The course introduces the relationship between nutrition and health, and the content includes the following: role of six major nutrients such as protein, fat, carbohydrate, fat-soluble vitamins (A, D, E) and water-soluble vitamins (B, C), and minerals; the physiological role of protein and its complementary effects; fat and obesity led by excess energy; carbohydrate and energy metabolism and its influencing factors; the role of dietary fiber; how to timely supplement vitamins from food; how to prevent the lack of fat-soluble vitamins (A, D, E) and water soluble vitamins (B, C); the relationship between the role of macronutrients and health; the significance of trace elements (iron, zinc, iodine, selenium) and the health hazards caused by their deficiency.