English

This course focuses on designing strategies from the market back to create, deliver, and sustain customer value in competitive and dynamic markets. To do so, a comprehensive investigation and analysis of all major components of marketing strategy and their integration. This course takes a business-oriented setup by focusing on real-life examples/cases, allowing participation in a market simulation game. The objective of the simulation is to put into practice the concepts related to marketing strategy and the marketing mix in a risk-free environment. Prerequisites: A basic marketing course at the level of Management of Organizations and Marketing and Marketing Management, and/or knowledge of the basic concepts of marketing

From the 16th century, Europeans pushed to open trade routes to the east, increasingly disrupting earlier interactions between the southern African interior and the wider Indian Ocean region that had been in place from the 1st millennium AD. The European diaspora in southern Africa created new orders of power, control, and trade that had massive impacts on indigenous societies who were subjected to slavery, genocide, and eventually apartheid. This course examines these interactions and transformations from both foreign and local viewpoints, in which the idea of the frontier is a central theme. The focus is on archaeological evidence and the contribution it makes to understanding the texture of life on frontiers and the new identities that frontiers created. In doing this the relationship between archaeological evidence, written sources and oral history is critically addressed, particularly in the search for perspectives that address cultural change and continuity at the local scale. DP requirements: Attendance at lectures and practicals, completion of assignments. Assessment: Assignments and class tests count 50% towards the final mark and one 3-hour exam written in November counts 50%. A sub-minimum of 40% is required for the examination. Course entry requirements: AGE2011S or AGE2012F, or by permission of the Head of Department.

This course examines how cosmetics and personal care products work from a scientific standpoint. Chemistry plays a key role in the manufacturing and continual improvement of personal care and other household products. It is involved in all stages, from the chemical extraction of natural products to the packaging of final consumer products. Throughout the course, students will learn the interaction of skin-care chemicals with lipids in the skin, the suspension of oil in emulsions, and how sunscreens filter or scatter UV light. Furthermore, the students will learn how to interpret ingredient lists and understand their roles. Marketing hype and trends, such as anti-aging, will be dissected to examine the underlying scientific principles and negative campaigns analyzed to evaluate their veracity.

This course examines selective topics. Each topic will be explored in depth and students will get a comprehensive view of the research that is driving the frontiers of our knowledge and revealing the fundamental mechanisms that lead to human disease.

This course focuses on designing strategies from the market back to create, deliver, and sustain customer value in an industrial setting. To do so, this course views marketing as both a general management responsibility (building capabilities and firm processes) and an organizational orientation (culture and structure). The course pays attention to tactical decisions (e.g. sales, advertising, pricing) or formal models of marketing decision-making (e.g. forecasting or product diffusion models). The level of analysis is on the business unit and its network of channels, customer relationships, and alliances. Participants learn about the nature and value of market orientation vs. other firm orientations; the development of marketing capabilities and assets, and understand principles such as market learning, customer relationships, alliances, and dynamic distribution channel strategies.

This course examines the complex relationship between politics and gender. It introduces various theoretical perspectives on the ways in which politics, public policy, and international relations are shaped by and contribute to gender dynamics. In particular, the course delves into the gendered and gendering nature of politically relevant phenomena such as representation, political behavior, and war and conflict. Moreover, by presenting empirical cases through a variety of methodological and analytical lenses, the course introduces a wide range of ways of carrying out feminist, gender, and intersectional studies of politics and policy. 

This service-learning course combines a structured curriculum and extensive partnership with a local community-based organization to offer tangible community service. Here, student community service includes direct
engagement as well as a research-based action plan addressing a specific challenge or goal identified by a community-based organization. Students begin by exploring key community-based organizations: examining their
mission, vision and goals, and the place of the organization in the local community. Each student then works with an assigned partner organization and invests at least 90 hours partnering with the organization, working with them
and investigating ways to solve a challenge or issue the organization has identified. Student service-learning includes exploring the proximate and ultimate drivers of the organization's chosen challenge, and the organization's
infrastructure, resources, limitations and possibilities for reducing barriers to achieving the organization's self-identified goals. In concert, coursework probes the role of community-based organizations in both local and global
contexts, common challenges of community-based organizations in defining and implementing their goals, the role of service-learning in addressing these issues, and effective ways for students to help them achieve their mission,
vision, and goals. Coursework also guides the student's service-learning experience by helping students develop sound international service ethics, provide tools to investigate solutions to common development issues, aid in
data analysis and presentation, and provide best practices to illustrate findings and deliver approved joint recommendations orally and in writing. Throughout, students use service-learning as a means to expand their global awareness and understanding, explore shared aspirations for social justice, and develop skills to work with others to effect positive change.

This course examines key ideas behind algorithms from a statistical perspective, and provide an in-depth knowledge that will enable students to apply the methods with awareness of their strengths and limitations. The topics covered will include probabilistic and analytic foundations, multivariate statistical analysis and machine learning, with a particular focus on clustering, classification, model selection and high-dimensional statistical analysis. 

Public Economics is about how the public sectors that represent ‘the State’ promote the public interest. This course is situated in the context of democratic countries that rely mostly on free markets. It deals with practical or real-life aspects of public economics in confrontation with micro- and macro-economic theory. Over time, economic theories and models have become more specific and rigorous whereas social, political, and economic reality has become more multifaceted. The passing of time brings complexity to the world, both for the private market and that of the public sector. Part of this growing real-life complexity is due to the more ambitious role that governments tried to play since the last century, while part is due to choices made by governments themselves. Complexity has increased opportunities for abuses, rent-seeking, and for mistakes in policies. This complex reality with its ‘wicked problems’ makes it much more difficult for governments to (a) allocate resources, (b) redistribute income, (c) protect some incomes and influence, in various ways, the level of production, employment, prices, and economic activity appropriately to the economic theoretical standards. The goal of this course is to engage in this complex issue from the perspective of public economics, and from there to design a public finance solution to some wicked problem. Entry Requirements include courses in Micro or Macro Economics and Statistics.