English

The course gives an in-depth view of brand concepts and covers several aspects of marketing communication. The starting point and primary topic are how brands can be managed. The course studies what a brand is, which elements constitute a brand, and what needs to be considered in brand management. Brand measurement as well as the basic branding strategies related to brand systems and brand extensions are discussed. For building brands, advertising, and communication are perhaps the most important instruments and deserve explicit attention. Advertising and communication seek to influence consumer behavior; therefore, understanding the basic aspects of that topic is important for studying brand management.

Tracing the history of beer from China in 7000 BCE, through to the impact of US federal law and European Union regulations, this course explores the determinants and drivers of the economics of beer. It includes an examination of the labor market and brewing, technology and innovation, national beer market trends, media and marketing of beer, new and emerging beer markets, cultural and political factors impacting the beer market, and the decline and rise of local, import, and craft beers.

This course introduces calculus techniques to the study of the range of principles and applications presented. Topics include: fluids such as water and air pressure, breathing, hydraulics, flight (pressure in fluids, buoyancy, fluid flow, viscosity, surface tension); electricity and magnetism such as electrical devices, lightning, household electricity and electrical safety, electric motors, power generation and transmission, Earth’s magnetic field, particle accelerators, communications (electric charge and field, conductors and insulators, electric potential, capacitance, resistance, electric circuits, magnetic field, Faraday’s law of induction, Maxwell’s equations, electromagnetic waves); Quantum and atomic physics such as spectroscopy, lasers (photon, blackbody radiation, matter waves, quantization in atoms, interaction of light with matter, x-rays); and nuclear physics and radiation such as: nuclear energy, radiation safety, formation of atoms in stars, carbon dating (the atomic nucleus, radioactive decay, half-life, ionizing radiation, nuclear fission and fusion).

This course explores the transformative role of new information technologies (IT) and artificial intelligence (AI) in reshaping businesses. Its goal is to equip students with an in-depth understanding of essential economic principles that are crucial for operating and excelling in IT-enabled and/or AI-driven enterprises, while also highlighting the economic ramifications of IT and AI at various levels - including individual firms, broader markets, and society as a whole.  

Students will delve into competitive market analysis and examine IT-specific economic challenges related to pricing, bundling, information asymmetry, and uncertainty. In addition, the module covers AI-centric topics such as automated decision-making and the broader economic effects of AI technologies. Key economic issues associated with IT (such as competitive markets, pricing strategies, and bundling) and foundational concepts like user lock-in, switching costs, and the network effect are discussed. Participants also gain insights into the workings of AI-enabled businesses and address AI-specific economic concerns, including automated decisions, algorithmic bias, and the influence of AI technologies on the job market. 

This course examines enterprising behavior in a multi-disciplinary manner relevant to understanding and addressing real world challenges of today. It introduces skills needed to identify and assess opportunities, solve problems creatively, communicate persuasively, work effectively in teams, and understand individual and organizational impact.

This course introduces the basic tools of game theory and its applications to business choices. The course covers normal form and extensive form games, games of perfect and imperfect/incomplete information, and introduces equilibrium concepts such as Nash equilibrium, subgame-perfect equilibrium and perfect Bayesian equilibrium. It also looks at repeated games and the theory of reputation.

This course provides an overview of contemporary popular culture in Korea, with a focus on the media’s role in expressing and shaping it. Students will learn theoretical concepts to analyze Korean popular culture from an academic perspective, covering topics such as gender, collective memory, music, Korean wave, film, broadcasting and more. The course includes group research projects and class discussions. 

This course provides an introduction to the statistical and econometric theory underlying surveys and counterfactual policy evaluations, which have long played a prominent role in democracies' political life. Doing so, it sharpens critical appraisal of the very many surveys and policy evaluations that are to be found in public discourse. This class uses mathematical notation and proofs: students should be motivated to engage with mathematically formalized material.