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In this course students learn how to evaluate a brand strategy and how to use defined models and analytical tools to improve upon it. It covers the complete process, from consumer research, competitor analysis and positioning, to bringing the brand to life through design and activations. The course is based on the latest academic insights and infused with examples from our daily lives. It helps you prepare for a future as a marketeer, brand strategist, or entrepreneur.
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This course examines, from a philosophical perspective, what is known about the minds of other animals - and what this means for the ethics of how people treat them.
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Electricity consumption in the world is increasing, both in terms of quantity and as a proportion of total energy consumption. Wind power has the potential to make a major contribution to the electricity generation and this with very low CO2 emissions.
The course covers wind turbine design and operation as well as of atmospheric flows and the wind’s interaction with the turbines and their surroundings. The course describes the operation of the wind power plants, aero- and structural dynamics and control. Furthermore, special attention is paid to wind and wind measurements and, more comprehensively, electrical, political, economic and environmental aspects.
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Students apply knowledge of core chemical engineering to the design and evaluation of solutions for industrially relevant problems in an authentic context. The course enables students to confidently undertake open-ended research in later courses. Students also explore business ethics on 3 levels (the Corporate, the social, and the theoretical) in order to develop an understanding of the moral structure of competing obligations and responsibilities inherent in various situations and issues.
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This course promotes comprehensive understanding of international environmental law, one of the fastest growing fields of the international law. It reviews theories, historical developments, and major international environmental agreements. The course takes interdisciplinary approaches, considering distinctive features of environmental problems, the development of principles and the formation of the international environmental regimes, the roles of intergovernmental and non-governmental organizations, the inter-linkages that exist between the environment and trade, investment, and human rights. Various simulation negotiations will be used to encourage students' participation.
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This course explores the classical theory of games involving concepts of dominance, best response, and equilibria, where it proves Nash’s Theorem on the existence of equilibria in games. Students learn the concept of when a game is termed zero-sum and prove the related Von Neumann’s Minimax Theorem. The course explores cooperation in games and investigates the interesting Nash bargaining solution which arises from reasonable bargaining axioms. Students also explore the concept of a congestion game, often applied to situations involving traffic flow, where they see the counterintuitive Braess paradox emerge and prove Nash’s theorem in another context.
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The increasing uptake of generative AI technologies for a range of purposes from emotional care and companionship to work flow optimization serves as a rich field of inquiry for anthropologists studying human-technology relations. While all technologies are imbued by popular narratives and imaginaries, the use of AI tools in particular is informed by myths of hype and anti-hype that underline the need for ethnographic approaches exploring how these technologies are actualized in practice. This course explores the potential of anthropological theory and methods for elucidating the social, cultural, and political implications of generative AI. With tech companies touting the greater efficiency and profitability promised by these technologies at the expense of other considerations, qualitative research providing a more nuanced picture of human-AI entanglement in everyday life is crucial. So too, the far-reaching impacts of AI technologies provide an opportunity to revisit some of the key perspectives and questions animating cultural anthropology as well as the ways these might intersect productively with other disciplinary approaches. Key topics in the course include the political economy of AI and its impact on the future of work, race and gender logics and biases of AI, and the integration of AI into social media, virtual worlds, and the metaverse.
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This course provides basic knowledge of the culture of the Viking Age, such as it is presented in contemporary sources and in interpretations and applications from the past two centuries with a special focus on how this culture has gained considerable importance then and in modern times, in the Viking homelands, and the surrounding world. The course provides skills in interpreting, understanding and discussing certain contemporary sources both written (Old Norse literature, rune inscriptions, chronicles) and archaeological, and to analyze the nature of Viking culture's depiction in high and popular culture in fiction, film, media, monuments and cultural-political contexts with a certain emphasis on its relationship with the romantic tradition. The course highlights how the modern spread of Viking culture has been marked by academic and political disagreements.
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This advanced undergraduate course delves deeply into Internet technology. It covers the structure of the Internet and its protocol applications in detail. Students examine the basic design principles, implementation, and operating principles of computer networks used in modern Internet and cloud/data centers, and study in detail the design principles and functions of the transport layer, network layer, link layer, and physical layer, including client-server models, web, video streaming, and smart phone network applications. If time permits, the course includes ultra-low latency/ultra-bandwidth networking issues in data centers. An understanding of the OSI protocol and basic concepts of data communication is required.
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This course covers general chemistry for non-chemistry majors. Basic chemical theory and phenomena are considered in the course. This course equips students with the ability to apply fundamental concepts and principles of chemistry to real-world contexts. By exploring the structure of atoms and molecules, which are the building blocks of matter, and the principles governing chemical transformations, students develop skills to analyze and predict chemical changes.
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