English

This course provides an in depth overview of Data Mining, Commercial data, Administrative data, survey data, Factor Analysis, Cluster Analysis, Predictive Models (decision trees, discriminant analysis, regression). The course content is delivered through theoretical lectures and practical laboratory works using SAS software; it focuses on the application of SAS programming for market research and consumer behavior analysis, combining statistical rigor with practical implementation. The curriculum emphasizes advanced techniques such as Principal Component Analysis (PCA), Multiple Correspondence Analysis (MCA), Discriminant Analysis, and clustering methods. Topics for this course include:

1. Advanced SAS Programming for Market Data
2. Statistical Foundations for Market Research
3. Principal Component Analysis (PCA) for Market Research
4. Clustering Methods for Market Segmentation
5. Multiple Correspondence Analysis (MCA) for Categorical Data
6. Discriminant Analysis for Predictive Modeling
7. Advanced Data Handling and Preparation
8. Capstone Project: CRM and Consumer Behavior Analysis

By the end of the course, students learn to define their research topic, edit the questionnaire, treat distortion effects generated by the opinion scale, build statistical models using the SAS software, and draft of research report. Students will conduct a psychographic Customer Relationship Management (CRM) capstone project, which must apply the data analysis strategies addressed during lectures; they produce a final written report with clear and logical description of the analysis process and methodological choices. 

This course introduces students to the languages and protocols of performance theory and analysis. Students explore critical methodologies for the analysis of theatre and performance events and develop critical languages and methodologies by studying the potential role of performance theories in the engagement with and analysis of the theatrical text and performance

This course considers the shifting nature of Gaelic identities in Scotland from the Middle Ages to the present and assesses the ideological and discursive presentation of these identities. The course also addresses the current sociolinguistic dynamics of the language, particularly in relation to the effect of English-Gaelic bilingualism and the impact of recent revitalization initiatives.

This course provides a social policy perspective on a range of issues which impact upon family life. Topics include definitions and ideologies of family; changing family structures; lone parent families; contraception and abortion; homosexuality; and strategies for policy change. Students learn to identify major theories on the family; engage in an analysis of central developments in family life in Ireland; be conversant with major policy developments relating to family in Ireland; and have an understanding of the diversity of family forms in contemporary society, and the ability to critically discuss them.

This course studies animal immune systems and the application of a variety of immunological methods to research and diagnosing diseases. Topics include: immunological functions in vertebrates and analogous activities in invertebrates; structures and biological properties of immunoglobulins and T-cell receptors; divergence of antibody genes; emergence and characteristics of lymphoid tissues; major histocompatibility complex; complement pathways; immunity against bacteria, viruses, and parasites; AIDS: vaccinations, hypersensitivity, and autoimmunity; and immunological tests and immunochemical techniques using non-mammalian and mammalian antibodies and their application to various biological problems. 

This course introduces the diversity of crime fiction and film, with a dedicated focus on the linkages among different geographical regions and cultural traditions. By examining common or similar plot elements and artistic techniques, the course conveys how authors and filmmakers employ them in tales about crime to arouse audience interest. Students sample Western detective fiction and Chinese court-case fiction, as well as their adaptations in Japan and Latin America. The emphasis on grasping the tenets of adaptation will also be imparted through analyzing the relations between print media and moving images.

Developmental biology deals with the various steps necessary for the correct and complete formation of the body of a living organism. In this course, students are introduced to the mechanisms used to produce different cell and tissue types and ensure these cells develop in the correct position and identity. Students learn, using examples such as the eye and limbs, that similar developmental mechanisms are employed by diverse organisms. The role that developmental biology plays in medicine in stem cell therapy, tissue engineering, and regenerative medicine are also considered.

Where does power lie in politics? Whose explanations about how the world works are valued and why? This course examines the answers to these questions. It also examines the formation of the modern state system and interrogate the conceptualisation of the state that informs much contemporary theory and practice in politics at the national and international level. A substantial part of this course is devoted to the introduction of the main theoretical traditions that animate the study of politics and international relations. 

This graduate research course provides training in experimental skills and scientific presentation for doing research in the field of Life Sciences. Students choose their own research topic and perform research under the guidance of a subject matter expert in their field. The course varies depending on the research topic but it may include weekly lab meetings; presentations of up-to-date research articles, and participation in scientific discussion with the instructor and lab colleagues. 

This course examines language and politeness (and by extension also language and impoliteness). The first part of the course will provide a critical overview of major approaches to linguistic (im)politeness, including early classic politeness and impoliteness theories and more recent developments in the field and look at how (im)politeness is defined, theorized and analyzed differently by different approaches. The second part of the course will turn to topics in relation to linguistic (im)politeness such as (im)politeness and culture as well as (im)politeness in (social) media communication. Examples will be drawn from a wide range of sources such as everyday conversations, political communication and online communication.