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This course is designed to provide students with a comprehensive introduction to the entire integrated marketing communication process, covering a variety of elements in integrated marketing communication and other marketing components. The course instructs on how advertising relates to marketing and the specifics of research, setting objectives, strategy, positioning, creative, media, promotions, public relations, and campaigns. Upon completion of the course, one will have a better general understanding of the development of the advertising industry; how it works today, and debate about its roles in society.
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The course is designed for senior and graduate students majoring in Computer Science to learn design philosophy, practice, and research challenges for software design for smart medical sensing systems.
Smart sensing systems have the capability of processing the sensing data on the device and the capability of providing the detected events as the outputs. This type of sensing system is required to generate accurate sensing events in real time. The systems are also required to minimize their energy consumption in specific application scenarios. With smart sensing systems, the faults can be contaminated, the system can be more robust and easier to develop. Finally, the systems can be certified for medical use.
This course covers model smart sensing devices, realtime computation, Computing-In-Memory devices, and communications between computing devices.
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This course surveys US law governing mergers and acquisitions and analyzes the agreements lawyers use to initiate and complete these transactions. The course covers structures commonly used in M&A transactions; the duties of management and directors; the rights of shareholders; and the structure and important terms of acquisition agreements.
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This course introduces students to the core concepts, terminology, and technical apparatus of the structural parts of linguistics (phonology, morphology, syntax, semantics), as well as the conceptual underpinnings of the discipline. Students learn about fundamental concepts such as contrast and distribution; structure; rules and representations; the cognitive basis of language, and how that is distinct from its social basis; and language universals and variation. They also learn how to solve problems of linguistic analysis using these concepts and the terminology and techniques of the discipline as well as how to use hypothesis testing to devise solutions to these problems.
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Each of us has a self and an identity by virtue of being human. But do other living beings have a self? Do other living beings have society in the same way humans do? In this course, students will consider some traditional assumptions of selfhood (e.g., the capacity for reason, speech, and memory) from different sociological perspectives.
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This course covers the family as a social institution with emphasis on Middle Eastern characteristics. It also discusses selected aspects of marriage and family life and pays special attention to the social consequences of changing family styles.
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This course examines the impact of global change - broadly defined as the impacts of climate change and demographic change influencing global-scale changes in land use, environmental degradation and pollutant emissions - on physical and human environments in Africa and Asia with a specific focus (thread) on water supply. The course deliberately engages issues of climate injustice, equity, and adaptive capacity from the local to the global. A distinctive aspect of this course is its engagement not only with the hydrological science underlying the impact of global change on water supplies but also with the pathways and processes of water governance including transboundary issues that inform solutions towards more equitable and sustainable water supplies in a warming world. The course draws from case studies informed by active research programs in Nigeria, Niger, Tanzania, Bangladesh, and India.
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The contemporary era shows a proliferation of film production from all over the African continent, and in this course, students become familiar with some of the most significant developments in narrative styles, genres, themes, and aesthetics in contemporary African cinemas. The course also includes discussions of suitable theoretical and critical frameworks in which to analyze and interpret these new films and film movements.
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This course looks at the life and lasting legacy of Alexander the Great. It begins with Alexander’s father Philip and the troubled relations he had with his son. From there it studies Alexander’s rise to power in Macedon and his conquest of the Persian Empire; examining his army, strategy, and tactics - and those of his opponents. Students also look at what motivated Alexander throughout his short life and at the nature of the empire that he constructed.
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This course is an exploration of scholarly and popular perspectives pertaining to rite and ritual, life-cycle, and annual cycle including funerals, wakes, and weddings. This course advances and deepens students' understanding of time, temporality, and periodicity in vernacular culture and everyday life in general. Topics include celebration and festival, rites, and rituals as well as traditions around wakes, patterns, and pilgrimages. The contexts of these traditions in contemporary society is examined throughout the course.
Pagination
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