English

This course examines the design of effective marketing strategies from a general management perspective. It examines the marketing management concepts underlying both consumer and industrial marketing strategy and tactics. Strategic marketing focuses on the concepts and processes involved in developing market-driven strategies. The key challenges in formulating market-driven strategies include: (1) acquiring a shared understanding throughout the organization about the current market and how it may change in the future, (2) identifying opportunities for delivering superior value to customers, (3) positioning the organization and its offerings to best meet the needs of its target markets, and (4) developing a coordinated marketing program to deliver superior customer value.

In this course, students gain a broad understanding of the roots and character of the international trade in illicit drugs, and the difficulties in restricting its strength and influence. The course goes over the origins and history of the global drugs trade, relationships between the international drugs trade, globalization, and capitalism. Students learn about the spatial distribution and general economics of the drugs trade globally and the social harm to populations of this trade. They gain knowledge on the efforts to regulate, control, and eradicate the international trade, and evaluation of those efforts.

This course examines marketing research methods. This course will focus on how both qualitative and quantitative aspects of marketing research can help managers to address substantive marketing problems This course emphasizes the basic methodologies, as well as introduces a variety of techniques, and demonstrates how research applies to strategy.

This course will focus on the short detective fiction of Agatha Christie (1890-1976), the most successful twentieth-century author of detective novels. While Christie developed two well-known sleuths, Hercules Poirot and Miss Jane Marple, who featured in novels and whose cases have frequently been translated into the medium of film as well into more than 100 languages, this course will concentrate on the early short stories that were published in the 1920s and that predate the Miss Marple novels. Students will be introduced to the study of character and narrative, as well as the genre conventions of detective fiction, at the same time that they will be furnished with tools to understand the various techniques used in crime fiction. Particular attention will be devoted to reading Miss Marple as a moral standard against which aberrant behavior is tested by Christie. 

The course focuses on the major aspects of the basic physiological functions and the factors in relation to plant growth and development. The course provides a background in plant biology to gain a deeper understanding of processes that are important for agriculture, horticulture and industry, as well as further tools to further study plant biology. The course discusses plant hormones in detail, as well as how plants respond to changes in their environment, for instance to light, or to stress.  

This course requires a background in botany, plant biology or nutrition.  

This course examines techniques of video shooting and editing. During the course, students produce short news stories. The emphasis is on the mechanics of shooting and editing for TV news.

This course introduces students to different methods of reading literature historically. In order to learn how to place specific textual representations in their wider social and intellectual contexts, students examine a range of literary genres, encompassing both canonical and non-canonical texts from the medieval period to the late 18th century. The texts have been selected to encourage critical engagement with the global dimensions of "English Literature." Students must have passed Literary Studies 1A and 1B (or equivalent if visiting student).

This course examines supervised and unsupervised learning, with emphases on the theoretical underpinnings and on applications in the statistical programming environment R. Topics include linear methods for regression and classification, model selection, model averaging, basic expansions and regularization, kernel smoothing methods, additive models and tree-based methods. We will also provide an overview of neural networks and random forests.

The Celtic literatures contain a variety of strong and memorable female and male characters, some positively portrayed and others negatively. The idealized gender characteristics which may underpin these portrayals is explored in the lectures. In the case of the ultimate model of masculinity, the male hero, the myth of heroic prowess coupled with the underlying threat of unpredictability and violence is examined. In addition, the blurred lines of gender identity in poetry is a particular focus. Saints' Lives of the Middle Ages, often an expected source of gender role reversal and fluidity, is also covered. A range of representative texts are read in translation, and discussed and analyzed in lectures.

Labor economists study labor supply, labor demand, minimum wages, taxes and transfers, immigration, human capital, education production, inequality, discrimination, unions and strikes, and unemployment. We will focus on applying applied microeconomics theory to the empirical data analysis.