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This course develops an understanding of the fundamentals of consumer behavior and the ways in which consumer behavior can be influenced. It introduces concepts and theories to provide insight into the drivers of consumer behavior, including the analysis of how consumers make decisions. Several company examples are discussed that show how insights about consumer behavior are applied and implemented in business contexts. Topics include consumer segmentation, tools to conduct consumer research, consumer decision making process (problem recognition, information search), internal influences on consumer behavior (exposure, attention, motivation, attitudes, memory, knowledge, learning), external influences on consumer behavior (social influence, reference groups, cultural influences), consumer biases and heuristics, and consumer behavior in the age of artificial intelligence.
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This course teaches students how to collect and handle date in a hands-on manner. The first few weeks of the course cover theoretical concepts through traditional lectures, but then the format shifts to a practical approach. Live coding demonstrations are used to guide students through the material, which can be followed in real-time. Python is the primary programming language used in staff-led lectures and classes, but students are also permitted to use R for their assignments if they prefer.
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Sustainable development is the red thread throughout this course. The course builds on the principle of sustainable development and analyzes how it is reflected in main international treaties on the protection of the environment. Central questions on legal methodology, legal sources, and environmental principles are addressed. The course introduces more specific areas in international environmental law, such as those addressing the conservation of biological diversity, protection of the marine environment, reduction of plastic pollution, and addressing climate change. In addition, overarching topics include the relationship between environmental protection and human rights, and international trade and investment law.
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This course examines the principles and concepts of immersive media.
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This course covers the history of Egypt from the Predynastic period to the Middle Kingdom. The course focuses on the "official" history of Egypt rather than the cultural/social history which is covered in a separate course. The scope of "official" history includes: the rise of the Egyptian state, the different rulers of Egypt and their contributions to the state in terms of buildings, religious changes and foreign policy, the economy, social organization, and Egypt’s foreign relations. Literary sources are augmented by archaeological evidence. Field trips to archaeological sites in the Cairo area are an obligatory aspect of the course.
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This course is part of the Laurea Magistrale degree program and is intended for advanced level students. Enrollment is by permission of the instructor. The course introduces the most relevant conceptual and theoretical instruments for the study and analysis of social stratification and economic inequalities. The course develops the following competences: general competences (instrumental, interpersonal, and systemic): ability to analyze and synthesize different approaches to the study of inequality; a thorough understanding of basic conceptual frameworks of inequality research; familiarity with measurement and methods of examining inequalities and poverty; the ability to conduct research on income and wealth inequality using micro-data; the ability to write well-reasoned reflections in English on related topics; the ability to present orally; the ability to evaluate research on inequalities from sociology, demography, and economics; and familiarity with state-of the-art research in the field. The course is organized as follows: lectures introduce the core tenets of the discipline; and practical exercises and seminars provide occasions for in-depth discussions of class materials and exercises. The course modules include the philosophical debate on equality/inequality, K-concepts/debates in social stratification, and empirical analyses using R and R-studio, and data sets such as SHIW, LIS, ESS, SHARE.
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This course will be offered as a companion course to JAPANESE BUDDHISM AND SOCIAL SUFFERING by the same instructor in the second half of the semester. You do not have to take both courses, but it is recommended to do so for a fuller understanding. Buddhism is the largest indigenous religion of Asia and has ancient roots in every country in the region, including majority Muslim ones like Bangladesh and Indonesia. However, in the contemporary age, it is in crisis, principally from the way economic and scientific modernity challenges its worldview and values. Buddhist institutions throughout the region have been responding to this crisis in variety of ways from nationalistic chauvinism, to market and technologically savvy new Buddhist organizations, and also progressive social action movements known as Socially Engaged Buddhism. This course will look at these different responses and attempts by Buddhism to remain relevant in the dynamic social landscape of contemporary Asia, while offering numerous case studies familiar to the instructor’s 25 years of experience throughout the region.
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This course examines how innovation and entrepreneurship can be applied in practice to help the health, wealth and well-being of social and environmental organizations and communities.
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This course examines Indigenous literature which presents Indigenous creative production in Aotearoa in relation to Indigenous literatures around the globe.
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