University of Barcelona

This course focuses on the process of globalization, including global markets, international corporations, digital communications, and media convergence, which has created a new ecosystem for marketing, advertising, and branding. It also discusses popular culture and its influence on these areas as well as a cohesive idea of collective or generation imaginaries. This course offers a study of this influence by examining the representation and construction of different brands and cultural ideas in the new Spanish context through case studies of both local and global brands.

This course offers an introduction to various international business disciplines including international management, international finance, international marketing, international accounting, international business operations, and international business law. It examines the vision and tools required to effectively manage the challenges that globalization, changing world markets, and cultural differences demand. This course discusses industries, competitors, regions, and markets from the perspective of practicing managers and the reasons behind global differences. Finally, it offers an overview of the different areas of international business and their contributions to the foundation of global business and management.

This course examines the main theoretical approaches to human memory and information representation in the human cognitive system. It provides an analysis of memory using an understanding of psychological processes while taking into account the biological, evolutionary and cultural context. Other topics covered include memory systems and structures, and memory processes.

This course focuses on international public relations as a form of strategic communication to create and maintain beneficial connections between an organization (corporation, NGO, or government agency) and its audience in other countries. It explores the functions of international public relations and the techniques used to achieve strategic goals based on the objectives and needs of each case. This courses analyzes the conceptual factors of an organization's environment in different countries that impact public relations activities.

This course offers a systematic approach to different types of decision-making problems that allows for thoughtful, sensible, and better decisions that are effective and applicable in a real context. It focuses on the determination and criteria for comparing and assessing different alternatives (certain, uncertain, and risky). This course introduces the game theory reasoning method in a context of complete information. Specifically, it analyzes the concept of equilibrium both in situations of simultaneous and sequential decision-making, and rationalization through a process of dominant alternatives or backward induction.

This course examines the question: what is sustainable development? Other topics include: key concepts linking the economy, society, and environment; social and biophysical limits to growth; pro-growth versus post-growth perspectives on sustainable development. It also discusses current topics in sustainable development and case studies.

This course examines the Spanish political system and its evolution, and compares and contrasts it to other systems of the world. It is divided into three parts: institutional framework, elections, and political culture.

This course covers the following topics: consumption theory-- consumer preferences and budget constraint, consumer choice, and individual demand; business theory--technology, costs, and benefits; perfectly competitive market-- competitive equilibrium and efficiency and social welfare.

This course provides a study of literature produced in the United States during the 19th century. It examines cultural diversity throughout history, as it is represented in literature. Its contents cover the following topics: The first literature of the United States, The American Renaissance, Slave narrative and Post-Civil War literature.