Thammasat University

This course covers the basic concepts and theories in technology and innovation management to enable the organization’s strategic destinations, covering stages from fuzzy front end to strategy execution. This course provides students with different schools of thought, approaches, and techniques on innovative idea generation through group discussions and workshops such as Design Thinking (Stanford d.school), Human Centered Innovation Workshop.

The central theme of the course is distribution channel systems for traditional and modern trade, their roles, management constraints, and integration into the marketing strategy. The content includes analysis of dynamic market factors, design and distribution of channels for effective and efficient management distribution networks, and strategic deployment of multi‐channel marketing and omnichannel decisions to gain competitive advantages. The course also covers the roles, behavior of channel members, dimensions of channel power, management of channel conflict, channel incentive programs, coordination of channel relationships, and trade marketing, developing, controlling, and evaluating a distribution channel in consumer and business markets.

This course examines Thailand through the perspective of its military experience from past to present. It introduces students to various aspects of Thailand within the realm of conflict from its military history to its strategic culture. As such, the course adopts a multidisciplinary approach, encouraging students to look at Thailand from a range of disciplines whether it is history, politics, or international relations. Though it may be helpful, no prior knowledge or experience will be assumed. Students are expected to develop the ability to manage and analyze potentially complex and challenging issues through the use of evidence and theories, and be able to communicate them in both oral and literary manner.

The course explores an integrated approach to marketing communications. It examines concepts, principles, and methods of marketing promotion and communication. Specific focus is placed on developing an integrated marketing communications plan based on consumer understanding (outside-in approach) and an understanding of the brand and brand positioning. Topics include media planning, media selection, testing and evaluation, and communication and marketing strategies.

This course studies, analyzes, and discusses specific topics in social science and/or humanities, depending on the agreement between lecturer and students. It is a survey of knowledge and related theories. It introduces students to Thai society and culture through key selected topics that provide insight into the Thai worldview and way of life. The course builds a foundational understanding of cultural values, social structures, and everyday practices in Thailand.

This course covers the history of western philosophy from the Greek era to the present and changes in debates and concepts of major philosophers.

This course provides an introduction to the importance of life cycle systems perspectives in understanding major challenges and solutions to achieving more sustainable societies in this changing world. Students learn about the relationship between mankind and the environment in the context of energy and resource use, consumption and development, and environmental constraints. Furthermore, an examination of social conflict and change from the life–cycle perspective is used to develop an understanding of potential solution pathways for sustainable lifestyle modifications. 

This course covers the foundation of international political economy, theories and approaches in international political economy, changes in global political and economic orders, power relations and bargaining processes in international politics and their impact on allocation and distribution of economic resources, and transnational factor and resource mobilization.

This course covers the foundations, principles, importance and guidelines of financial planning for life goals, the uses of financial instruments, together with self-discovery techniques, financial planning techniques including how to earn, collect, use and invest money, savings allocation and DCA investment techniques, debt management techniques, savings increase techniques, personal income tax saving planning techniques as well as the principles and importance of the Sufficiency Economy Philosophy in Thai society.

This course covers readings and analysis of ideas, theories, and contemporary issues in international relations. This course develops reading, analytical, and critical skills as well as improves the abilities to present, argue, write, and critique. Students classify Political Science concepts and theories, International Relations theories, and global and domestic political situations.