Thammasat University

This course examines forces that shaped the modern world and the development of a modern global society, from the sixteenth century to the present. It explores the major critical junctures that placed human society on a path towards modernity. It examines
the linkages between society, economics, politics, administration, culture, and science and technology as the foundation for globalization. 

This course examines theoretical debates, as well as case studies, which allow one to explore global governance from empirical and policy-oriented perspectives. It seeks to address various topics concerning global governance, ranging from its underlying logic to its structural possibility and from its potential benefits to its unintended consequences.

This course studies gender categories and roles in Thai society. It provides an overview of the different theories relevant to the understanding of gender and sexuality; examines the social structure and ideas related to gender and sexuality in Thailand’s history and contemporary society; and analyzes the progress of feminism and LGBT’s rights in Thailand.

This course introduces the overall responsibilities and tasks of a brand manager. Topics include the different customer segments, methodology to select strategic target market(s), design of brand positioning and identity, brand strategy and marketing programs, growing and sustaining brand equity, brand audit, and brand health check.

This course examines behaviors of firms in imperfectly competitive markets. It covers the structure conduct performance (SCP) paradigm, which examines the relationship among market structure, firms conduct, and their performance. It also covers firms decisions on operation, resource allocation, as well as firms strategic actions. Price theory and game theory are used to analyze issues such as pricing, research and development, advertising, and decisions under imperfect information. The course also covers competition in multi-sided markets and the importance of platforms as well as the role of competition policy in competition regulation.

This course explores the concepts and frameworks of behavioral economics that are used to explain observations in the financial sector. Topics include the prospect theory and its implications for investment behaviors, empirical evidences in the financial sector that support the idea of behavioral economics, and models that incorporate psychological and sociological factors in explaining asset returns.

This course provides computational skill development. It examines computational problem formation and tools for problem solving (Excel and Python). Other topics include decomposition and pattern recognition, abstraction and algorithm design, information utilization and storage (tables and databases), information presentation (data visualization), ethical usage of digital content and technology, and privacy. 
 

This course presents international trade theory and trade policy practices. Relevant international trade theories are discussed together with the hypothesized consequences and empirical support. The course examines both tariff and non-tariff trade policy measures. In the latter, both traditional (e.g. quota, local content requirements) and new forms (sanitary and phyto-sanitary, technical requirement) of non-tariff measures are covered. The course also discusses free trade agreements and international production sharing, and their impacts.

This course explores Thai literature since World War II, with an emphasis on close reading of selected texts in relation to their social, political, and cultural contexts.