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This course introduces students to the geography of Thailand, its natural resources, its flora and fauna and the human response to it. It covers the physical, topographical, and administrative geography of the Thai nation-state and the importance of spatial analysis.
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This course studies the management and planning of customer-centric product and service strategy. It covers the definition, importance, and unique differences between products and services, as well as internal and external factors affecting management, market positioning, and product and service decision strategies, such as customer experience-enhanced service marketing mix (7P's), product mix, product line, product portfolio, and product and service life cycle management. The course also covers new product and service design and essential tools to create a positive customer experience and long-term organizational value, which are the Business Model Canvas, Service Blueprint, Innovative Product Development, and tools for monitoring, evaluating, and improving service quality, such as SERVQUAL and E-SERVQUAL models.
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This course provides basic knowledge of various areas of law, mainly private law, public law, and criminal law, which are relevant in everyday life.
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This course examines various topics that play a role in financial markets and institutions. Topics include: money and capital markets at the micro level; financial assets; financial assets, risks, and risk-bearing; theory of equilibrium pricing of financial assets; interest rate determination and structure; asymmetric information in financial markets; financial institutions; risk management of financial institutions; behavior and regulation of financial institutions; and other contemporary issues and recent developments in financial systems.
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This course covers the principles for developing intellectual, emotional, and social skills to achieve their goals and live a meaningful life. It analyzes different self-development philosophies and provides opportunities for self-reflection. The course helps students identify their personal and professional goals and provides tools to achieve those goals. It also focuses on improving public speaking skills.
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This is a seminar course that analyzes research on topics in International Economics under the supervision of the lecturer.
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The course analyzes important macroeconomic issues of developing countries, including theories explaining economic growth; relationship between economic growth and poverty; income distribution; development policies of different countries in the past; and the impact of short-term macroeconomic policies such as stabilization policies, monetary and fiscal policies, exchange rate management, and various factors affecting economic growth (e.g. international trade and investment, capital flow, financial crises, social welfare, and structural change).
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This course explores different sub-disciplines in the field of humanities. Its main focus is concerned with the understanding of human beings and being a human through different disciplinary lenses. This course thematically covers different aspects in humanities with a relevant introductory overview.
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This course provides an introduction to the history and establishment of ASEAN community. The overview of ASEAN countries in social, political, economic, cultural and ideological aspects.
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This course discusses causes and impacts of globalization on the interaction between the power of market and the states. The course explores how state institutions cope with the forces of globalization. It also investigates novel regulations and orders of the global governance.
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