Pontifical Catholic University of Rio de Janeiro

This course provides a solid theoretical base of specific issues related to international marketing, allied to a practical view, based on case discussions. The course permits students to develop knowledge of how to plan a marketing strategy for expansions into foreign markets based on such issues. This course covers the concepts and theories in international marketing, the challenges and opportunities in international markets, environment analysis of international markets, strategies to enter international markets, repositioning in international markets, country of origin image, pricing strategies in international markets, distribution tendencies in international markets, and non-traditional marketing communication in international markets.

What if pop culture is not only about entertainment but also raises critical issues about our human condition? For instance, Taylor Swift's lyrics often rely on introspective work between choices and values. Game of Thrones reminds us of the pervasiveness of violence in our societies. The current ‘sneakers hype’ reveals how our bodies are expressions of status and identity. This course examines TV series, movies, music, fashion, and other ‘popular objects’ to explore ethical and philosophical questions connected to our times.

This course addresses the theme of the ecological crisis and presents the discussion surrounding the Anthropocene. It questions the conceptual separation between the cultural order and the natural order and reflects on the meanings that the categories of nature and the environment acquire in different currents of anthropological thought. It presents ecological movements and philosophical and anthropological aspects surrounding the problem of the global ecological crisis. This course includes discussion on the environmental issue in anthropological thought; humanity and animality; global environmental crisis: intrusion of Gaia and the Anthropocene; boundaries between nature and culture; multispecies studies; and decolonial ecology.

This course explores the origins, contemporary manifestations, strategies, impacts, and responses to extremism in Europe and the Americas, with a focus on right-wing examples. It examines the political, social, and cultural dimensions of these movements. The course also distinguishes extremism from related phenomena such as populism and nationalism, explores the motivations and ideologies behind extremism, and assesses the consequences for democracy and social cohesion in these regions. The course begins with a brief introduction to the definitions and distinctions surrounding extremism. In Section II, the course takes a closer look at how extremism has developed in contemporary European and American contexts. Section III focuses on analyzing extremist ideologies and discourses, including propaganda and online strategies, through various case studies. Finally, Section IV reflects on the social and political impacts of extremism, as well as the responses from governments and civil society. The course is taught through lectures, cross-sectional analysis, group discussions, and the use of primary and secondary sources alongside case studies.

The objectives of this course are to lead reflection and debate on personal adornment objects (concept, types, classifications); to present traditional and unconventional materials in jewelry; to present traditional, artisanal and (semi) industrial techniques for manufacturing personal adornments; and to introduce Design Course students to the development of personal adornment projects.

This course covers the formation of functional organizations in the 19th Century, including the League of Nations, the United Nations System, and non-governmental organizations. The course investigates the impact of these actors on the international political agenda and the institutions of the international system. The main theoretical perspectives for the analysis of international organizations include: functionalism, federalism, idealism, and constructivism.

This course offers an initiation to the study of personal adornment in different historical and cultural contexts. It covers the main styles of art in which personal adornment stood out and developed the most.

This course on motivation and emotion covers the following topics: homeostatic control; Clark Hull's Drive Theory; Maslow's Hierarchy of Needs; self-determination theory; self-efficacy; emotion, feeling, and mood; James-Lange, Cannon-Bard, and Schachter-Singer theories; somatic marker; basic and complex emotions; psychopathological changes in motivation and emotion; and laboratories and demonstrations of motivation and emotion processes.

This course examines the urban fact in the state of Rio de Janeiro as a category for analyzing the organization of Rio de Janeiro's space. It discusses the city of Rio de Janeiro and its metropolization, the organization of the internal space of the city of Rio de Janeiro, the rural and the urban, the countryside and the metropolis: singularities in Rio de Janeiro. The course also highlights the structure of political, economic, cultural, and social powers in Rio de Janeiro today. It considers planning and management of the state's productive spaces; the dynamism of Rio de Janeiro: heyday, decline, and emergence; and environmental issues in Rio de Janeiro.

This course provides a broad understanding of how our brain works. The course structure is focused on active learning with a balance of lectures and hands-on activities. Topics include perception, reasoning, memory, attention, emotions, and decision-making, among other cognitive traits. The course is accessible to students with different backgrounds and provides important new insights into how our brain gives rise to our abilities to perceive, act, and think.