Carlos III University of Madrid

This course provides a study of the tools and concepts needed to analyze the online marketing environment and design a competitive marketing strategy. Topics covered include: market research, measurement and analytics; consumer behavior; search engine optimization; social network communication and content marketing; search engine marketing; E-commerce; marketing plan and the digital context. NOTE: This course is the same as BUS 124 but taught in the UC3M International School.

This course explores the theory of automata and formal languages. Topics include: automata theory; finite automata; languages and formal grammars; regular languages; pushdown automata; Turing machine; compilers. Pre-requisites: Programming; Programming Techniques.

This course offers a study of strategies and tools for drafting and presenting any type of text or oral speech in the academic environment.

This course offers an introduction to Python programming following the structured and object-oriented paradigms. Topics include: flow diagrams; data, operators, input, and output; flow control--conditionals and loops; simple data structures; functions; object oriented programming; algorithms, recursion, and computational complexity.

This course offers an introduction to critical thinking and problem-solving. Topics include: theoretical foundations of thinking; the human brain and decision-making; models of thinking; phases of the analysis process and the creative process; parallels and divergences; creative and critical problem-solving; proactivity and innovation.

This course offers an introduction to the field of political science. Topics include: politics and political power; forms of political organization; democracies and dictatorships; state structures; parliaments and political representation; government systems; culture and political socialization; actors in the political system; political and electoral behavior; public policies; challenges of politics in today's world.   

This course discusses the main instruments of management accounting. Topics include: income statement types; CVP analysis; pricing decisions; budgets; job and process costing; ABC and department costing. Pre-requisites: Introduction to Accounting.

This course discusses the concepts, models, and basic theories of the role that entrepreneurs and companies play in economic growth. Topics include: the rise of big business; emergence of managerial capitalism and the US model; alternative types of companies-- Japan, Europe, China; flexible specialization and industrial districts; sources of competitive advantage-- technological innovation, trademarks, and marketing; multinational enterprises.  

This course offers a study of classical mechanics applied to flight mechanics and aerospace systems. Topics include: kinematics of point particles; dynamics of point particles; kinematics of a rigid body; geometry of masses; rigid body dynamics; systems of rigid bodies; torque-free motion of the rigid body; the airplane as a point particle. Pre-requisites: Calculus I, Calculus II, Linear Algebra, Physics I. 

This course offers an introduction to the general laws of mechanics, thermodynamics, fields, waves, electromagnetism, and their application to the resolution of engineering problems. Pre-requisites: calculus and linear algebra.