University of the West Indies

This course examines how meaning is expressed in natural language including the meaning of words and grammatical morphemes, prototype theory, lexical semantics, sentence semantics, dictionary definitions, and pragmatics.

This course examines principles of marketing with an emphasis on decision making. The core concepts include defining customer needs; analyzing markets; target marketing; planning and techniques; and marketing mix strategies. Specific attention is placed on strategic management principles that are pertinent to the marketing management process.

This course focuses on the efficient use of society's scarce resources for the movement of people and goods from an origin to destination. It examines theories used for decision-making in transportation with emphasis on the economic and financial aspects of transportation policy and planning. The fundamental concepts used include cost-benefit analysis, market demand and its supply. Disciplines of study include: transport, economics, business, management, public policy, and business strategy.

This course studies the essential elements of social planning, its theory, methods, design, implementation, and evaluation. Topics include: theoretical issues in social planning; techniques and methods in social planning; problem analysis; building support; program design and development; program implementation; social program evaluation; goals and objectives in social program evaluation; measuring the implementation of social programs; measuring the impact and effectiveness of social programs; social impact assessment and the evaluation report.