Chinese University of Hong Kong

This course examines the management of marketing functions, analysis of external forces affecting marketing decision-making, implementation and control of marketing activities, and an examination of the global impact of marketing. It also explores the fundamental concepts surrounding the selection and assessment of markets and development and delivery of products, the role and contribution of marketing to successful business operations as well as to society, and the identification of marketing opportunities and viable marketing strategies. Specific topics include segmentation, consumer behavior, marketing research, diffusion of innovation, product and pricing strategies, distribution, advertising management, and global marketing. Text: Philip Kotler and Gary Armstrong, PRINCIPLES OF MARKETING. Assessment: class participation (15%), class exercises (20%), team project (35%), final exam (30%).

Many 20th century Chinese films were mainly concerned with issues of nationhood, identity, trauma, and a national past. In recent years, however, while some directors have continued to focus on the nation, others have chosen to look at the present, as well as the effects of globalization on Chinese society, culture, and cinema production. This course examines Chinese cinema(s) as transnational, a triangular composite of Mainland, Taiwan, and Hong Kong cinemas that has also been influenced by Japanese and Korean cinema. It introduces Chinese film history and criticism via an examination of thirteen films directed by several of Greater China's most skilled directors. Text: Yingjin Zhang, COMPANION TO CHINESE CINEMA. Assessment: attendance and participation (20%), two film reports (30%), final paper (50%).

Twenty-first century capitalism has been marked by an increasing international economic interdependence. Modern multinational firms from the high-income countries have spread their businesses across the world just as the Chinese economy has undergone dramatic transformations. This course examines the rise of modern multinational companies, the revolutionary changes in the structure of global business systems since the 1970s, and China's enterprise reforms in a global context. It involves theoretical and macro-level analysis with detailed empirical analysis, as well as considerable examination of in-depth case studies from large Chinese firms. Assessment: attendance (10%), participation (15%), group project (25%), individual project (25%), term paper (25%)

This course introduces basic spoken and written German, oral practice for everyday situations, grammatical structures, and German society and culture. No prior knowledge is required. Students learn simple vocabulary for daily situations in German such as greetings, exchanging basic personal information, describing projects, ordering food in a restaurant, and speaking about daily activities.

This course provides an introduction to the fast evolving field of human computer interaction (HCI). HCI is a multidisciplinary subject concerning the design, implementation and evaluation of interactive computing systems for human use, and the study of major phenomena surrounding them. The course provides a broad overview of the field, including the theory and principles underlying good designs, with an emphasis on the interface design process, development and evaluation. Some state-of-the-art technologies in HCI, such as speech recognition, haptics, virtual reality, software agents and computer supported cooperative work are discussed.

This course provide basic knowledge of social welfare administration. Basic management theories, principles and methods in administration, service planning, administrative structure and operation, personnel and financial management, and evaluation of social welfare agencies are discussed.

Family is recognized as the smallest unit of society providing individuals with financial and emotional support, and marriage as the means to make the unit. How the gender politics plays in the unit is a core interest to family studies. Along with industrialization and globalization, the formation of family has become diversified across cultures and generations. This phenomenon has attracted the public's attention and how it impacts our everyday life is worthy of more study. This course examines the social institution through introducing basic issues such as kinship system, different forms of marriage and family, gendered division of labor in the household, parenthood, family violence, and the impact of new technology on our understanding of family. In addition to introducing basic knowledge of family studies, this course singles out some controversial issues for discussion and provides interdisciplinary and cross-cultural perspectives to stimulate critical thinking. For example, we ask why and how the formation of marriage and family is socioculturally variable and seek to de-essentialize given concepts like motherhood and kinship. Throughout the semester, we utilize many empirical studies in different regions to illustrate our reconceptualization of family in today's highly globalized world.

Introduction to statistics as a method in describing and making inferences about numerical data. Emphasis on applications in daily life and psychological research. Topics: Basic concepts in statistics, descriptive statistics, normal distribution, hypothesis testing, effect size and power, one-sample, paired t-test, two-sample t-test, one-way ANOVA, correlation, simple regression, chi-square test. Text: A. Aron, E.N. Aron, and E.J. Coups, STATISTICS FOR PSYCHOLOGY.