Chinese University of Hong Kong

The course is an introductory course on the creative aspects of the mass media, media art, new media and popular culture. The course aims to enhance creative, aesthetic as well as intellectual ability of evaluating different media art forms and expression. The course covers art theory, aesthetics, theories on creativity, technical and commercial aspects of various forms of production and popular culture. The course is a combination of lecture, plays, productions, workshops and discussions. Assessment: radio production, photo essay, video production, in-class discussion, work and presentation.

This course examines the distinctive role of “field trip” in understanding and researching the city we live through a series of guided tours. It stresses that engaging urban issues ‘out there’ is more than a complementary tool of collecting data, but also a reflexive practice that enables affective learning, changing our preconceptions, inspiring us to consider possible interventions. Selected tours covering cutting-edge urban development issues in town are provided to demonstrate the diverse functions of field-based learning in different urban milieu. It will examine the changing concepts of the ‘field’ in future city, and how we can represent urban problems by organizing a framework of destinations and experience.

The proliferation of the Internet and related innovative digital technologies, such as mobile, big data, sensors, social media, and user-generated content (UGC) have a profound effect on marketing theory and practice. This course provides a study of the impact of the Internet on marketing, marketing research with Internet, consumer behavior on the Internet, and marketing strategies in the Internet age. Specific focus is on the development and planning of effective digital marketing strategies and their implementation and evaluation. Theoretical insights are applied hands-on to practical business cases. 

This course examines the successful self including the rational self, veridical self knowledge, the transcendent self, the socially intelligent self, the loved self, the multicultural self, and the global self. It also covers concepts and practical skills that would enable students to more effectively attain their valued goal, and feel competent and accepted.