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This course shows how the principles of marketing can be applied to marketing problems across national boundaries and within foreign countries. Attention is paid to the development of global marketing strategies and to the different approaches needed to market consumer items, industrial goods, and services internationally. The impact on marketing of the cultural, economic, political, and technological environments in different countries are examined. Text: Warren J. Keegean and Mark C. Green, GLOBAL MARKETING. Assessment: midterm exam (25%), final exam (35%), group projects (30%), class participation (10%).
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This course examines the impact of Zen thought and practice on Japanese culture. It covers proto-Zen from India to China; the transmission and development of Zen in Japan; and Zen’s influence on the aesthetics of everyday objects, experience, and judgments including architecture, landscaping, arts, literature, spirituality, and lifestyle.
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This course introduces the fundamental principles, methodologies and practices of modern software engineering. It covers the software process, and development activities including requirements engineering, software design, testing, deployment and evolution.
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