University of Hong Kong

This is a practical advertising course covering the advertising theories and applications from both an agency's and an in-house marketing perspective. Topics include ethical issues in advertising, consumer audience, account planning and research, creative and message strategies, media planning, and design and production elements of print and TV advertisement. Real-world advertising strategies, techniques, and examples are applied and demonstrated throughout the course.

This course examines Postcolonial Studies in dialogue with local voices of critique across fields and disciplines to reexamine (post)colonial experiences of Hong Kong and their legacy and imprints expressed in cultural, literary, cinematic, historical texts. By unpacking the anomality of the case of Hong Kong and organizing local critical scholarship on cultural production, this course also seeks to “reconfigure postcolonial discourse as a critical mode of imagination in a world altered now by global capitalism”.

This course examines how to write computer programs using Python to collect, analyze, and interpret data from real-world applications. It's designed for absolute beginners and will build the skills from scratch. Therefore, no prior knowledge or programming experience is required. However, students are expected to have basic computer skills.

This course examines the statistics of investment risk. It covers statistical modelling techniques which provide a rational framework for investment decisions, particularly those relating to stock markets and the markets for interest rates, commodities and currencies.

This course examines the criminogenic consequences of globalization in its economic, political and cultural dimensions. It introduces a number of key concepts in sociology, criminology, and human rights. It looks at whether and how globalization may bring various risks and new harms which challenge our conventional understanding of the problem of crime and justice.