Yonsei University

To convey the element of global marketing management as well as marketing in Asia. Topics include globalization and global marketing, global business environment, global segmentation targeting and positioning (STP), and various global strategies on marketing, entry, product, price, promotion, place.

The purpose of this course is to explore how interpersonal relationships during childhood and adolescence and the brain interact to shape individuals’ psychosocial adjustment. Key concepts of brain development related to interpersonal relationships and brain plasticity will be discussed. Students will be able to understand the close link between individuals’ interpersonal relationships and our brain development. Topics include social brain structures, social and emotional self-regulation, brain plasticity, neurobiology of love, power of relationships, impact of early adversity, impact of interpersonal trauma, social phobia, psychopathy, and autism.

This introductory course examines the unsustainable culture of contemporary society, and explores the roles of design for more sustainable ones. The course provides a systemic overview of the environmental and social challenges that we face today, a series of dialog on our unsustainable culture and behavior, ongoing efforts to change them particularly through design interventions, and a hands-on experience to design products, services, and systems that influence and shape sustainable production and consumption.

This is an introductory finance course that examines the foundations of financial decision making for a firm and an investor. The fundamental economic concepts, financial theory and other major topics covered in the course include: arbitrage and the law of one price, the time value of money, discounted cash flow valuation, the NPV approach to capital budgeting, valuation of bonds and stocks, the risk-return trade-off, portfolio theory, the Capital Asset Pricing Model, and M&M Propositions on capital structure and firm value.

This course is designed to give students the basic knowledge on the alphabet, the vocabulary, and the basic grammar of Korean Language. Students will learn how to read and write Korean alphabet. Then, they will engage in a variety of activities in basic speaking, listening, writing, and reading to improve their basic communication skills in Korean.

This course introduces various fundamental algorithms to numerically solve and analyze engineering problems (root finding for non-linear equations, set of linear/non-linear equations, curve fitting, interpolation, Fourier methods, numerical differentiation, numerical integration, ordinary/partial differential equations) using digital computers.

Prerequisite: Students are expected to be familiar with MATLAB.

This course covers basic concepts in investments including time value of money, bonds, duration, and equities. It also examines the risks and returns that are applied to Markowitz’ modern portfolio theory and the capital asset pricing model. The derivative securities such as forwards and options are also introduced. Real world examples and computational problems are provided and discussed. Topics include Rates of Return, Interest Rates, and Time Value of Money, Bond Pricing, Replication and Arbitrage, Bond Portfolio Management: Duration and Convexity, Equity Valuation, Markowitz’ Mean-Variance Framework (1952), Sharpe’s Capital Asset Pricing Model (1963), Forwards and Options, Efficient Market Hypothesis, Value at Risk (VaR), and Indices.