Yonsei University

Through an integrated curriculum of vocabulary, grammar, speaking, listening, writing, and reading, this course enables students to: 

1) To make complex sentences using basic connective endings;

2) To have basic conversations in Korean including transportation, shopping, food, weather, weekly activities etc.; and,

3) To use honorific and formal style endings according to the appropriate social situation. 

This course explores the psychological aspects of fashion. Topics include the history of fashion cycles spread of fashion; rapidly changing fashion media environment; fashion market; fashion system and the alternatives; and fashion ideas and inspirations being constructed, elaborated, and conveyed in detailed elements of fashion images and narratives. Psychological theories and approaches are introduced and applied to various aspects and dimensions of fashion systems.

This course introduces construction methods for civil engineering and the impact of emerging technologies on the traditional construction process. Such subjects as bridge construction, tunnel construction, earth moving, construction equipment, automation and sensing technologies are covered. This course provides the convergence ability to devise tools, equipment, system and process to improve productivity, safety and efficiency in the construction field; an ability to apply knowledge of mathematics, science, and engineering; and an ability to communicate effectively in teamwork.

This course covers the basic elements of marketing. The course presents frameworks to analyze marketing problems faced by both for-profit and non-profit organizations. Students study the influence of consumers, the marketplace, and the marketing environment on marketing decision making. The course also provides a conceptual and theoretical toolkit for developing marketing strategies – segmentation, targeting and positioning – and marketing tactics including price, promotion, product and distribution.  

Students create a group project and presentation. Select a firm, brand, or product to study throughout the course to (i) perform some primary customer and market analyses, (ii) identify/infer a firm’s current strategy and propose a revised strategy reflecting  research findings, and (iii) propose a comprehensive set of marketing mix that is consistent with your revised strategy 

Topics include Marketing concept CRM and CLV, Company, Analyzing the marketplace, Understanding the customers, Marketing research, Segmentation, targeting, and positioning, Product, Pricing and break-even analysis, Promotion, Place.  

Set theory is a beautiful and magical subject stemming from transparent and easy observations leading us to a surprising and somewhat unbelievable logical world on which contemporary mathematics is based. Its controversial and contrasting history attracts our attentions as well. In this beginning course, we focus on set operations, orderings, cardinal and ordinal arithmetics which, as primitive notions, are absolutely necessary in learning almost every subject of mathematics. The course also introduces more mysterious and advanced parts of the subject whose full clarifications can be pursued by interested students in their senior or graduate level courses. We often touch on set theory itself, overview the axiom of foundation, the consistency and independence problems, the theory of large cardinals, descriptive set theory, etc.