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This course offers a study of the development of medieval Christian, Islamic, and Judaic thought from early antiquity to the fourteenth century. Topics include: Carolingian renaissance; Arab and Jewish philosophy; 12th century Platonism; recovery of Aristotle and Greek and Arabic science; condemnation of 1277 and transformation of scholastic philosophy; political philosophy.
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This course covers the three main religions of Spain: Judaism, Christianity and Islam. It examines the historical processes that impacted Spain from the Middle Ages to the present, the debate regarding cultural heritage as a tool of narrative construction of the past, and the role cultural heritage plays in the identities of the present.
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This course examines the principal institutional elements of the political systems and cultures of Europe. Other topics include: the European Union, political parties, interest groups, institutional frameworks, European public figures and politicians, and European political integration.
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This course provides a study of the techniques and methodologies for the development of multimedia content, in particular journalistic concepts applied to the internet (sources, newsmaking, and journalistic writing). It looks at the transformation of the media on the internet, new platforms and media projects, as well as the latest trends including data and brand journalism.
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This course covers the methods of reasoning; formalization and deduction in logic of propositions and first order; combinatorics; graphs and trees.
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This course focuses on research and planning for advertising activity including characteristics of the target audience, means and support for audience outreach, and budget optimization with the end goal to receive the highest possible return on investment.
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This course focuses on the important changes and challenges that digitalization implies for the functioning of the entire financial system and the financial function of the economy. Topics include: fin-tech; crowdfunding; digitalization of the payment system; bitcoin and blockchains; fin-tech, big data analytics, and new financial business models; digital security.
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This course focuses on promotional marketing including its basic characteristics and what differentiates it from other methods of brand communication. Topics include: fundamental elements of promotional marketing; promotional marketing techniques aimed at the end consumer; promotional marketing techniques aimed at the rest of the public; promotional marketing at the point of sale; planning a promotional campaign.
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This course is a study of the structural, philosophical, and social aspects of 20th-century Spanish literature. It offers a selection of major works and introduces contemporary literary analysis through reading extensive texts in Spanish. It covers major novelists of the realist tradition as well as naturalism; literary tendencies that arose during the crisis of Spanish society at the end of the 19th century and the beginning of the 20th; the Generation of 1927 and Hispanic surrealism, authors, thesis, and genres before the Civil War; main trends of post-war Spanish novel, theater, and poetry in their historical and social context; and current trends in Spanish literature.
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This course on global health examines the economic, geographic, social and demographic factors of the distribution of disease and mortality in the world. It looks at the main indicators for measuring health, including the relationship between health and poverty and between inequality and poverty. Other topics include: the origins, impact, efficiency and sustainability of primary world health systems; political economy of health systems; economic policies and their impact on global health; global health risks and prevention policies.
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