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This course focuses on the important changes and challenges that digitalization implies for the functioning of the entire financial system and the financial function of the economy. Topics include: fin-tech; crowdfunding; digitalization of the payment system; bitcoin and blockchains; fin-tech, big data analytics, and new financial business models; digital security.
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This course focuses on promotional marketing including its basic characteristics and what differentiates it from other methods of brand communication. Topics include: fundamental elements of promotional marketing; promotional marketing techniques aimed at the end consumer; promotional marketing techniques aimed at the rest of the public; promotional marketing at the point of sale; planning a promotional campaign.
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This course is a study of the structural, philosophical, and social aspects of 20th-century Spanish literature. It offers a selection of major works and introduces contemporary literary analysis through reading extensive texts in Spanish. It covers major novelists of the realist tradition as well as naturalism; literary tendencies that arose during the crisis of Spanish society at the end of the 19th century and the beginning of the 20th; the Generation of 1927 and Hispanic surrealism, authors, thesis, and genres before the Civil War; main trends of post-war Spanish novel, theater, and poetry in their historical and social context; and current trends in Spanish literature.
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This course on global health examines the economic, geographic, social and demographic factors of the distribution of disease and mortality in the world. It looks at the main indicators for measuring health, including the relationship between health and poverty and between inequality and poverty. Other topics include: the origins, impact, efficiency and sustainability of primary world health systems; political economy of health systems; economic policies and their impact on global health; global health risks and prevention policies.
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This course examines neurochemical and physiological bases of the body, as well as the anatomical-functional organization of the endocrine system and its relation to the nervous system. It identifies the anatomical structure and studies the principles of analysis, coding, and representation of sensory information in the sensory systems: taste, smell, balance, hearing, vision, somesthesia, and pain. Other topics include: general principles of anatomical-functional organization of motor control; brain mechanisms of attention; characteristics of the states of dream and vigilance; main characteristics of motor disorders, perception, sleep and attention.
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This course examines Spanish culture and society today through a study of its history and art. Topics include: Paleolithic, Neolithic, and Metal Age; Iberians and Celts; Roman Empire; Visigoths; Islam and Al Andalus; Christian kingdoms; late Middle Ages and Catholic Monarchs; empire of Charles I; Bourbons in Spain; Enlightenment; colonization and independence of American colonies; first and second republics; Franco dictatorship and transition to democracy; Spain and the European Union.
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This course offers a study of human biodiversity. Topics include: morphological variability; life cycle-- fertility, fecundity, and birth; growth and puberty; aging and mortality; mating in human populations; population dynamics; genetic diversity in human populations.
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This course explores the linguistic differences of the different Spanish dialects throughout Latin America. Topics covered include: the birth of Spanish in America and the postcolonial era; phonetic characteristics; syntactic and morphologic characteristics; variations in lexicon and pronunciation; contact with indigenous and other American languages.
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This course explores the complexity of current international society and social inequalities through social indicators, demographic and environmental data, political and economic indicators, and life stories. It analyzes the social policies of Western countries, developing countries, and underdeveloped countries. This course discusses the main international and European programs and organizations fighting and preventing social inequality as well as Catalonia and Spain within the context of European and international social policy.
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This course provides knowledge and tools to effectively communicate and overcome challenges in an increasingly multicultural environment. Topics include: verbal, para-verbal, and non-verbal communication; cultural identity, values, stereotypes, and self-awareness; intercultural sensitivity; intercultural communication in various professional fields including health and education.
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