Lund University

In the course expressions of modern advertising in different media forms are studied using theories derived from semiotics, rhetoric and image analysis. Advertising is defined as a form of communication. Its intermedia concept is analyzed in relation to, for example, music videos or other means of popular culture. Questions concerning branding, gender, or globalization are treated in relation to visual, verbal, or musical means of advertising. The main emphasis is on an intermedia analysis of concrete examples of advertising in newspapers, television, Internet, buzz marketing, and brand hacking. The focus is on analyzing but also creating different forms of advertising in the twentieth century, as a manifestation of modern popular culture.

The aim of this course is to provide basic knowledge about current racialized formations of gender, citizenship, and migration. Social, economic, political as well as cultural dimensions of citizenship and migration are addressed. The course engages with key theoretical debates in the field, in particular postcolonial and feminist conceptual investigations of citizenship, (non)belonging, and migration.

The course covers the most important developments in the history of the media concerning how historical studies are conducted today in theory and practice. Special emphasis is placed on how digital tools and digital sources influence the conditions for historical inquiries. The course introduces methods and tools for digital history, e.g. text analysis and data visualization.

This course gives a broad overview of neural engineering concepts and principles for recording outgoing and generating ingoing neural signals. The course gives insights into existing and future neural interfaces, neural prostheses, and neurorobotics.  It covers principles and technologies of neuroengineering applications, including basic human neuroanatomy and physiology, brain stimulator, spinal cord stimulation, functional electrical stimulation (FES), neural-machine interface for motor prosthesis control, artificial vision, and auditory devices for augmented sensory perception.

The course reviews vision and other types of photoreception, olfaction, taste, hearing, equilibrium, mechanoreception, pressure reception, electroreception, magnetoreception, and senses for temperature and heat radiation. All senses are studied comparatively across the animal kingdom. A range of methods in physiology, ethology, and human psychophysics are taught and used during the course. The course is divided into sections covering different levels of organization. The sections include: the molecular machinery of sensory receptors; the design and function of sensory organs; neuroanatomy, neural processing, and integration of sensory information; and the role of sensory information in behavior and in the adaptation of animals to their environment (sensory ecology). Towards the end of the course, each student carries out a major practical project specializing in one area of sensory biology. The project results are discussed at a full-day symposium organized at a field station.

The course intends to extend Swedish vocabulary and the ability to adapt the use of language to different communicative situations while developing the ability to engage in debates and discussions in Swedish. Written proficiency and the knowledge of stylistic variation in Swedish are practiced through the study of factual texts and text analysis. Active vocabulary is enlarged through reading modern Swedish literature. The pronunciation and grammar exercises are assisted by computer-based language programs in a language laboratory.