National University of Singapore

This course provides an introduction to the fundamental concepts and tools needed to understand the emerging role of business analytics in business and non-profit organizations. The course demonstrates how to apply basic business analytics and data science/analytics tools (such as R) to large real-life datasets in different contexts, and how to effectively use and interpret analytic models and results for making better and more well-informed business decisions. This course provides both the organizational and technical aspects of business analytics and serves to provide students with a broad overview of how and why business analytics can be implemented in organizations, and the various approaches and techniques that could be adopted for different organizational objectives and issues.

This course examines concepts, methods and tools to demonstrate the return on investment (ROI) of marketing activities and to leverage on data and marketing analytics to make better and more informed marketing decisions. Course topics covered include customer lifetime value, segmentation, targeting, positioning, forecasting, conjoint analysis etc. The course requires students to take prerequisites.

Through case studies, this course explores the port city and the 'maritime world' in Asia. It introduces the history of China's maritime world with a focus on the challenges it faced through encroachment by Western imperial powers. This course also examines Asia's colonial port cities, including Calcutta and Singapore, as sites of Western influence and modernization and also as sites of local resistance and transformation. 

This course introduces the main issues in contemporary philosophy of religion. Topics include (other topics may also be considered): arguments for the existence of God (cosmological, ontological, teleological), argument for atheism (problem of evil), religious pluralism, nature of mystical experiences, the nature of miracles, and the nature of religious language.

This course provides a broad foundation for the study of human social behavior. Topics such as attitudes, social cognition, interpersonal relations and group processes are discussed. One aim of this course is to introduce students to the theories and research of social psychology. A second aim is to help students appreciate how the findings of social psychologists are relevant and applicable to the day-to-day situations in our lives.