Keio University

This course is designed for students who are learning Japanese for the first time. The course focuses on the acquisition of grammar and sentence patterns based on the textbook Elementary Japanese for Academic Purposes Vol.1 (Lesson 1 to 6). Students must understand hiragana before taking this course.

This is a Japanese language course for non-JLP students designed for students who have experience studying Japanese at the intermediate level. The course aims to facilitate a mastery of the oral communication and listening skills necessary in daily conversation to develop more advanced oral expression and listening comprehension skills based on specific situations or context.

This course aims to provide deep insight into marketing in the digital environment. The first part of the course is based on lectures which consist of three parts (1) outbound marketing, i.e., companies reaching out to consumers, more specifically online advertising, (2) inbound marketing, i.e., consumers reaching out to companies; and (3) social media marketing. The second part utilizes case studies that illustrate various aspects of digital marketing. The knowledge and insights are drawn from the instructor’s practical experience as an advisor for multiple companies and teaching experience in the MBA program.

Utilizing behavioral economics, this course aims to deepen the understanding of economic policies and international comparisons of economies. It focuses on social preferences such as altruistic and inequality aversion preferences; international differences in norms, culture, religion, and worldview, and their effects on economic behavior and outcome. 

Course enrollees are also encouraged to register for the course, International Economy and Behavioral Economics A, at the same time.

This course aims to study Japanese culture by emphasizing the continuing tradition of classical culture with the key images and ideas of waka poetry through theater and visual arts.