Utrecht University

Venture Marketing focuses on how business start-ups and small/medium sized firms can create competitive advantages with limited marketing resources. Students focus on the marketing management process and how competitive advantage can be created using market research, product development, pricing strategies, and communication strategies. This course teaches students how to apply concepts, models, and theories from the domain of marketing in specific (new) business situations. Course activities include the use of case studies, a video (management) project, and a simulation.

This course examines how artificial intelligence models, technology, and methods heavily influence society. It covers different disciplines, models, and theories that contribute to AI for an open society.

This course presents original feminist texts from the first and second wave of the women's movement in a historiographical perspective. The course familiarizes students with traditions of modern feminist thought that are central to feminist theory. The course explores the scientific relevance of feminist texts in terms of their critique of culture, politics, and knowledge, and introduces students to the efforts made by feminist scholars to systematize these texts in a critical tradition of its own. Notions such as canon-formation and historiography are introduced by making reference to second-wave feminism. Special emphasis is placed on the idea of which criteria of selection are adopted in order to define certain texts as "feminist classics" and to assess their relevance, especially for the so-called "third feminist wave."
 

This course closely reviews the significance of myths by exploring several topics, such as the relation of myth to ritual or the hero’s quest. The focus is on ‘Classical’ mythology that is, the myths of the ancient Greeks and Romans. Classical traditions are explored within the broader context of myths from all over the world. The primary focus is the questions of what mythology is and what its purpose and significance in society. What are the differences and similarities between myths and fairy tales? What role did mythological stories play in the religious and ritual contexts in which they originally functioned? How can we understand the significance of these seemingly bizarre and often gruesome stories?

This course examines basic theories of justice and key ethical principles (like precautionary principle, equality) are discussed and related to relevant topics in current society. Climate change and poverty will be particulary addressed.