COURSE DETAIL
COURSE DETAIL
COURSE DETAIL
COURSE DETAIL
This course provides a study of cross-cultural and management issues related to management in an international marketplace. It examines the opportunities and challenges that companies face when expanding their activities internationally and dealing with international competitors in their home markets. Special attention is placed on different tools and analytic competencies available to the different specialized managerial roles when competing internationally. Note: This course is offered by ESCI and therefore has a different calendar, syllabus, and unit value than the course by the same title offered in the Faculty of Economic and Business Sciences.
COURSE DETAIL
COURSE DETAIL
This course explores contemporary issues in gender-based violence (GBV) through discussion of the causes and effects of such violence. It analyzes the policy responses addressing GBV from states, civil society, and international actors and assesses the extent to which they are effective. This course focuses on the intersectionality of gender, race, class, and sexuality.
COURSE DETAIL
COURSE DETAIL
COURSE DETAIL
This course examines debated issues in sport such as doping, violence, racial discrimination, the impact of technology, transgender athletes, limitation of certain fundamental rights, sports nationalism, e-ports, match-fixing, and legal and illegal bets.
COURSE DETAIL
This course examines the notion of Spanish brands and how Spain's culture and society have influenced its businesses and institutions. Topics include: building brand equity; triangulation of institutional, social, and corporate efforts in the shaping of place branding-- the Barcelona city brand case study; the influence of globalization on local brand positioning-- creating competitive identities through values beyond volume; family business in Spanish corporate tradition; homemade identity-- influencing outreach vs impact, quality and quantity; the creative marketing mix in Spanish brands.
Pagination
- Previous page
- Page 13
- Next page