COURSE DETAIL
COURSE DETAIL
This course focuses on scientific methods that marketers can use to obtain valid and reliable information on consumer behavior in order to both develop better products and services, as well as effectively promote them. It covers the fundamental issues of conducting scientific research in the area of customer behavior, including: factorial analysis; drawing perceptual maps; cluster analysis; discriminant analysis; joint analysis; in-depth interviews; group dynamics; commercial observation techniques.
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This course offers a study of the laws and institutions that regulate European business activity. It examines the historical background of European integration, the issues encountered in EU expansion, and the cultural differences among the European countries. Other topics of study include: managerial and consumer behavior differences, cultural dimension theories of Hofstede and Hall, standardization and adaptation of the Common Market, cultural and linguistic barriers to standardization, the Central Bank of Europe and the Euro zone, and the future of Europe and the EU. Prior course work in business organization is advised.
COURSE DETAIL
This course offers a dynamic approach to the methodologies of thinking in images and visual essay.
COURSE DETAIL
COURSE DETAIL
COURSE DETAIL
COURSE DETAIL
COURSE DETAIL
This course offers a study of Spanish language at the intermediate (CEFR B1) level.
COURSE DETAIL
This course on public policy analysis uses case studies to link theoretical analysis of public economic concepts with actual public policy applications. Emphasis is placed on the evaluation public policy, with step-by-step critical analysis of relevant empirical papers. Topics covered include: empirical tools of public economics; environmental and health externalities; education; social, unemployment, and health insurance; income distribution and welfare programs. Prior course work in economic theory and basic knowledge of econometrics is required. Texts: GRUBER, J. Public Finance and Public Policy, 2nd edition, Worth Publishers, 2013. STIGLITZ, J. Economics of the Public Sector, 3rd edition, W.W. Norton and Company, 2000.
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