Business Administration

This course focuses on marketing communication and building customer relationships. It combines a theoretical approach, focused on the fundamentals of a digital relationship strategy, with the analysis and completion of practical case studies. Topics include: direct marketing; transition from direct to relationship marketing; customer identification; customer loyalty; customer relationship management (CRM); the loyalty plan; new relationship marketing; cross-functional integration of the digital element.

Pre-requisite- It is recommended to have taken and passed Marketing  

This course introduces Hong Kong popular music and the basic operations of the music industry. It covers a wide range of practical operation of record companies, including Artist and Repertoire Management, production of music and lyrics, marketing and sales, promotion and distribution. Besides the practical and management aspects, it also covers history and issues of popular music in Hong Kong, music commentary and the board theoretical, legal and social implications of the industry.

In the modern world, most of us make investments in expectation of the future, which means we must consider time span, growth potential, availability of investible money, and the future value of money in relation to both upside and downside risks. 

This course builds an understanding of what we invest in and what must be considered, which can produce better investment decisions and management. Starting from fixed income, we navigate through the money market, which is essential for investment funding, to equity, paying increasing attention to mean estimations and variations of the estimations.  

We extend these estimations and variations to investment portfolios and then to a portfolio optimization scheme. After introducing the concept of the market, we study the Capital Asset Pricing Model and then incorporate this model into the above portfolio optimization scheme.  

We also touch on the concept of tail risk through Value at Risk. When time allows, the course introduces the world of hedge fund-style investments and private equity investments. Since topics addressing investment and financial instruments cover a very broad scope, the course contents are modified and adjusted according to class participants’ progress. 

This course provides a strategy-oriented exploration of artificial intelligence (AI) and machine learning (ML) in business, with emphasis on recent advances in generative AI. Geared towards 3rd and 4th year undergraduate students, the curriculum focuses on how AI creates value across industries. Rather than deep theory, the course stresses practical application – students learn to identify opportunities for AI, build simple prototypes, evaluate AI vendors, and critically assess ethical implications. The course surveys AI use cases in multiple sectors (finance, marketing, operations, etc.) to ensure broad exposure. By leveraging real-world case studies and hands-on Python exercises, students develop future-ready skills to bridge the gap between technical AI capabilities and business strategy. This course equips students to harness these technologies effectively and responsibly. Prerequisites are IIMT1640 Probability and Statistics for Business or equivalent and IIMT2602 Business Programming or equivalent.

This course provides an in-depth study in the understanding and modification of human behavior in organizations. It explores factors that affect behaviors in an organization at three different levels: individual, interpersonal, and team. This course uses a cooperative learning approach in which the instructors and students work together closely, using a variety of learning methods to achieve the course objectives. The topics covered include introduction to organizational behavior (OB), performance, organizational commitment, job satisfaction, personality, motivation, ability, groups and teamwork, decision making, leadership, power, and negotiation and conflict management. The course content is delivered through interactive mini-lectures, assigned readings, and in-class discussions and activities. Additionally, cases, exercises, and assignments provide experience in applying organizational behavior concepts.

This course provides students with a theoretical and practical appreciation of the role of "integrated marketing communication" (IMC) in today's business environment. IMC differs from traditional advertising and promotion programs by using zero-based planning, data-driven communication and brand touch points. The program focuses on using strategic mix of advertising, sales promotion, public relations, event marketing and direct response promotions along with mass and two-way communication.

The course is designed to equip students with experience, knowledge, and skills for succeeding in globally interdependent and culturally diverse workplaces. Throughout the course, students will be challenged to question, reflect upon, and respond thoughtfully to the issues they observe and encounter in the internship setting and local host environment. Students will have the opportunity to cultivate professional and personal development skills as defined by the National Association of Colleges and Employers (NACE). Assignments focus on building a portfolio that highlights those competencies and their application to workplace skills. Students complete 45 hours of in-person and asynchronous online learning activities and 225-300 hours at the internship placement.

This course introduces Hong Kong popular music and the basic operations of the music industry. It covers a wide range of practical operation of record companies, including Artist and Repertoire Management, production of music and lyrics, marketing and sales, promotion and distribution. Besides the practical and management aspects, it also covers history and issues of popular music in Hong Kong, music commentary and the board theoretical, legal and social implications of the industry.

This course introduces computer engineering students to the business side of technology projects. Students learn how to assess not only the technical success of a project but also its economic, financial, and social impact. Using both quantitative and qualitative methods, students explore how to make informed decisions about project viability, sustainability, and long-term value creation. This course discusses the importance of the UN 2030 Sustainable Development Goals (SDGs) and how they shape modern business and engineering practices. 

This course focuses on essential training in international project management methodologies, techniques, and tools. Emphasizing both traditional and agile approaches, it explores how organizations manage change through projects in complex global environments.