Business Administration

Consultants offer their professional advice to client organizations by leveraging their knowhow in the fields of management. Consultants often assist clients in the change process, and in some cases act as key characters in the implementation phase. Today, more than in the past, consultancy has become a viable professional development alternative, typically offered to young students from graduate or undergraduate degrees. The course focuses on the process side of the relationship between clients and consultants. The course also deals with the characteristics of the industry and with some key features of the profession. 

This course develops basic skills in conducting and evaluating marketing research projects for students pursuing a career in marketing research and rely on marketing research information for decision making. The main focus is on problem formulation, research design, methods of data collection, and data analysis.

This course addresses various topics in management research which encourage creative and logical thinking, structuring of clear arguments, and critical assessment of evidence. The intellectual backbone of the course is applied and empirical economics, including behavioral economics and finance, but wherever appropriate, the course discusses contributions from the psychology, sociology, and management literature. Students mainly deal with issues which are amenable to rigorous empirical investigation. Examples of questions considered are whether pain killers are more effective when they are expensive, whether successful entrepreneurs tend to have been juvenile delinquents, and gender differences in negotiation.

This course introduces corporate governance thoroughly, focusing on how the implementation of different governance structures can achieve shareholder wealth maximization as the ultimate goal of a financial manager.  

This course explores the intricate dynamics of branding in our modern society, focusing on Korea as a country brand that encapsulates a multifaceted identity through elements that shape its distinctive global presence. The course aims to dissect the evolution and development of Korea as a country brand, specifically exploring how its individual facets have contributed to the formation of the overarching country brand identity. Through an exploration of strategic brand communication principles, the course explores the essence of brands; their significance, components, and mechanisms of manifestation. Emphasis is placed on case studies and practical exercises, focusing on sub branding elements including K-pop, K culture, and K-products.

This course provides students with the foundational skills needed to negotiate for ocean freight transportation. Students gain a solid foundation on how ocean freight transportation works and identify how the intricacies behind ocean freight contract negotiations will affect the profits and losses in international commodity trading.

This course examines the modern theory of international finance. It primarily employs algebraic and diagrammatic techniques to analyze key theoretical models, presents contemporary empirical evidence, and discusses econometric and other quantitative methods used to evaluate evidence and assess theoretical performance. Specifically, the course analyzes how and why aggregate economies interact through global markets for goods, services, and assets, including currencies. Special emphasis is placed on foreign exchange markets, alternative exchange rate and financial market regimes, and foreign exchange and related international financial crises. The course begins by reviewing recent evidence on “globalization,” including the dramatic growth in trade of goods, services, and assets over the past four decades. It offers historical perspective on this growth, discusses the measurement of trade and growth, and summarizes alternative theoretical explanations for globalization. From both institutional and theoretical standpoints, the course analyzes international currency markets and exchange rate determination, as well as the trade in goods, assets, and capital that gives rise to currency markets. 

This course delves into the complexities of accounting within today's intricate business landscape, which involves acknowledging the pivotal role accounting holds in the interconnectedness between businesses, the environment, and society, fostering a sense of community awareness. By exploring topics like regulation and standardization, sustainability and its alignment with the Sustainable Development Goals, and the effective functioning of financial markets, the course aims to equip students for leadership roles in the future as well as refine their communication abilities to articulate well-structured and independent analyses, applying established theories to address these contemporary accounting challenges.

This course examines the nature of the operating environment for international business today.  Students review the scale, scope, and trends in international business activity and evaluate the various methods that firms can use to assess, enter, and develop non-domestic markets. Students consider the relevance of factors such as culture, psychic distance, host and home country perspectives, and "green" issues on the organization and management of international business. Emphasis is placed on the business environment in key regions of the world, notably the European Union, North America, East and SE Asia and the transition economies of East and Central Europe. Finally, students examine the impact of the evolving world economy, regional integration and globalization on today's international firm.

This course offers a study of the foundations and applications of the interdisciplinary field of consumer behavior. It explores the internal, cognitive, and emotional motivations that drive individual consumers. It also discusses how external and exogenous influences affect buyers, taking into consideration socioeconomic, generational, gender, and cultural idiosyncrasies.