China

Objective

1. Clarify the basic concepts and theories of event planning and organization;

2. Describe the current status and development trends of event management at home and abroad;

3. Analyze the characteristics and operating mechanisms of different types of event management such as festivals, sports events, expositions, corporate activities, performing arts activities, media activities, etc.;

4. Discuss research cases and be able to identify and solve problems that arise in event management;

5. Develop market research, presentation reporting, team collaboration and copywriting skills, and be able to possess skills such as dialectical thinking, language communication, personnel coordination and work execution required for event management.

Event management is closely related to national business activities and personal daily life. It involves the knowledge system of management, sociology, anthropology, psychology, tourism and other disciplines. It is an independent, comprehensive, cross-cutting and hierarchical system. field. In line with the international event management professional teaching system, this course will systematically introduce the basic concepts, types, theories, management models and future development trends of event management. Through a comprehensive analysis of the various formats of the domestic and foreign event industry, it helps students comprehensively understand the planning and organization of various forms of activities such as festivals, sports events, expos, corporate activities, performing arts activities, media activities, etc. in addition to business exhibitions. Industry expansion and theoretical extension of the "Exhibition Management" course. This course will use a combination of classroom knowledge explanation and key case analysis, focusing more on training students' industry analysis and strategic management thinking, and cultivating industry elite talents with the ability to organize public and corporate activities.

1. Understanding entrepreneur mindset;
2. Understand relevant literature and methodologies that promote innovation, creativity and disruption;
3. Identify potential problems and formulate solutions that may can be transformed in business opportunities;
4. Understand that its possible to become an entrepreneur despite limit available resources;
5. Identify opportunities with economic, social or environmental impact and be able to empathize with clients or market needs;
6. Develop abilities towards creative process and the capacity of approaching and solving problems in a different way.
7. Learn how to structure a customer map experience;
8. Understand how to communicate ideas and connect with potential customers;
9. Understand China innovation environment and the opportunities for entrepreneurs within this context
10.Identify growing trends in Chinese economy and how can these impact economic development cross boarders;
11. Interact with entrepreneurs carrying out business in China

Students need to be prepared for a world that has an unprecedented rate of change, specially, in countries such as China, with unparalleled levels of development, competition and digitalization. Traditional pedagogy is focused to create logical, sequential learning that is purposefully aimed at building competency or perspectives. Simulating experiences and a fully experiential entrepreneurship allows this course to complement those skills mentioned. This course applies design thinking, creative thinking, story telling and other entrepreneurial development creative theories.

Entrepreneurial development is aimed at providing students a set of tools and methodologies that will help them identify and develop business opportunities.

The course aims at introducing to the students the art of short story writing and the cultural messages therein contained, as well as the way to interpret and write critically on short stories.

The course consists of a series of interpretive and critical readings of about 20 English short story masterpieces, by authors ranging from British, American (for the early stage of the course development), Irish, Canadian and Australian (to be added as replacements later on).

This course is to help the students to 

· Master basic innovation theories

· Improve actual innovation and entrepreneurship capabilities

· Learn the right way to think creatively

· Be familiar with general innovation strategies

• Lecture 1: From VUCA Pan-Competition to BANI Era 

• Lecture 2: Innovation and Innovation Strategy

• Lecture 3: Introduction to Entrepreneurship Management

• Lecture 4: Identifying opportunities to generate creative ideas

• Lecture 5 Industry and Competitor Analysis

• Lecture 6: Enterprise Business Model Design and Innovation • Lecture 7: Writing a Business Plan

• Lecture 8 Obtaining Financing

• Lecture 9 Special Marketing Issues

This course is for international students receiving undergraduate education in Fudan University. This course is designed to help international students in China better understand all aspects of China by introducing the current situation and history. Through various classroom activities, students are encouraged to collect, read and sort out materials in Chinese, so as to improve their ability to summarize, understand, discuss and reflect in Chinese, and train their academic application of Chinese. Through the combination of theory and practice, students are encouraged to understand China and the Chinese people on the basis of understanding, and to have dialogues with China and the Chinese people, so as to cultivate a broad perspective, an open, inclusive mentality and a global perspective.

This course is jointly designed by on-campus faculty and the innovation project research team at Dell Technologies, integrating the processes of innovation product development, practical application, and market usage. It imparts innovative thinking and practices within the context of technological transformation. The course content is structured around the framework of Sun Tzu's "The Art of War," with a focus on the three essential elements of corporate innovation: "strategy," "resources," and "people." It elaborates on both the theory and practical aspects of corporate innovation.

The innovation theory encompasses concepts such as "choosing the right people for the right roles" (utilizing the potential of product design and the concept of a three-stage rocket), "knowing oneself and knowing the enemy" (trial and error and how to approach it), "the battle of the nine territories" (product execution), "using the superior position to defeat the enemy's plans" (streamlined development), and "waiting at ease for the exhausted enemy" (the theory of ice and snowflakes), among others.

The consideration of innovative practices includes analyzing the pros and cons of the starting point of innovation (choosing to create a proprietary brand or join a franchise), early-stage cost control (what to try, what not to try, and how to minimize iteration), mid-term efficient execution (how to strategize, standardize, and adopt an altruistic mindset), and quality after-sales service (putting the customer first).

The Course will include a review on Chinese growing technology sector and its ever-changing competitive internet Universe, and the way Chinese entrepreneurs are reshaping traditional industries (i.e.green industries, auto industry, last mile delivery, micro-mobility, retail, finance, entertainment, artificial intelligence). This course will review Chinese modernization policies, including but not limited to China 2025, China Internet, the recently issued Five-year plan, and their implication in the development of China and impact on China’s business environment and society. Review on Artificial Intelligence, its impact in Chinese society, economy and culture will also be covered. Finally, Chinese One Belt One Road initiative and Chinese pivotal role in the international arena. Overall this course provides students with useful insights for students to understand China not only a supplier of goods and commodities, but also, as a business innovative economy with great potential for internationalization.

By studying this course, students will be able to have a systematic understanding of the common law system and international dispute resolution rules, master English legal vocabulary, improve their ability to read English legal texts, and improve their listening, speaking, reading, and writing skills in English. This course aims to cultivate students' ability to understand legal documents, analyze legal issues, and solve practical problems in English through case analysis and classroom discussions.

The basic content of this course mainly includes an introduction to the main legal systems of the Anglo-American common law system and international legal case analysis methods. The teaching focuses on the understanding, learning and mastering of original English cases and the training of English listening, speaking, reading and writing, allowing students to systematically study the main legal theories, precedents and trial practices of the common law system.