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The course examines the key concepts and theories of service marketing. It uses case studies to explore current trends in marketing, including China's immature market as well as its emerging service industry.
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Through this course, students will learn the most basic Chinese culture through Calligraphy. Topics include the changes of Yin and Yang balance, more and less, deficiency and reality, and calligraphy and painting homology.
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Through the combination of theoretical teaching and gathering and writing practice, this course combines news gathering and writing skills.
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Whether animals of different species have consciousness, concepts, representation, communication, and cultural abilities is not only an open question, but also closely related to people's daily curiosity and animal ethical practices. Through the study of this course, students are expected to master the methodology of philosophy of science and achieve a reflective balance between the transcendental thinking of philosophy of mind and the empirical evidence of cognitive science.
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The course provides an overview of human resources and human resource management. Topics include development, organization, orientation, recruitment, performance management, training, salary management, communication, incentives, and conflicts.
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This course introduces the role of western media in foreign policymaking, and the relationship between media and foreign policymaking under the Chinese political system. The first part of the course covers basic theory and concepts of media, politics, and foreign policy. The second part of the course includes case studies on media and foreign policy formulation.
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This course covers the basic principles and methods of intellectual property law. Topics include China's legal system of intellectual property; systems of patent, trademark, copyright, and the context of Internet plus the intellectual property rights of new territory; creation, management, application, and protection; and building a platform under the support of intellectual property framework system.
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COURSE DETAIL
This course examines the policy, theory, and practice of financial management. Topics include the financial decision-making process in fund raising; using funds, consuming funds, recovering funds and other capital movements; financial relations; methods and principles of financial investment and decisions; and theories of financial management.
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Beginning in 1978, economic reforms guiding China from a planned economy toward a market-oriented one have promoted the GDP to grow at an over 8% annually. Today, China has become the 2nd largest economy in the world. This course covers the historical background of this transition process and some post-reform topics, such as one child policy, hukou system, and environmental challenges. The course first focuses on the economic behavior and economic lives of Chinese households, then moves to firm’s behaviors. Finally, it discusses macroeconomic policies and financial markets.
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