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This course provides an in-depth understanding of how sustainability intersects with consumer engagement and business strategies. It's perfect for anyone intrigued by sustainable business practices, consumer behavior, and their impact on our environment. Throughout the course, delve into key topics such as sustainable consumption, green marketing, circular economy, ethical consumer behavior, and corporate social responsibility. Also explore how digital technology influences and enables sustainable practices. The course uses collaborative activities to stimulate critical discussions around sustainability issues in modern businesses. Analyze an organization's strategy for incorporating sustainability into their consumer engagement initiatives and explore the complexities that arise in the interplay between consumers, businesses, and the environment. Additionally, have the opportunity to participate in business simulations focusing on sustainability, which enhances practical understanding of creating and implementing consumer engagement strategies centered around sustainability. In essence, this course offers a comprehensive exploration of sustainability in the business context, equipping you with the tools to engage consumers effectively and ethically in a world increasingly focused on sustainable practices.
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Chinese political economy covers both major theoretical and practical perspectives of exploring Chinese political economy. This course will focus on the political and economic reforms in China since the beginning of the reform and opening-up. It will utilize theoretical perspectives from political science, economics and sociology to systematically analyze the key theoretical and practical issues of China's reform. These issues include the party-state relationship, state capacity, cadre selection and promotion, fiscal and taxation reforms, central-local relations, digital political economy, and government responsiveness. The course aims to clarify the core logic and operational mechanisms of China's reform,and clarify the key advantages of Chinese political economy institutions. The design, content and format of this course are aimed optimally to benefit students in both knowledge accumulation and practical orientation.
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This course provides an introduction to processing and analyzing chemistry-derived datasets using computer programming. The course comprises of an introduction to the Python scripting language and its applications within chemistry, including topics such as classifying data, performing statistical analyses, 3D visualization, and curve fitting. This workshop-based course is based around chemically-relevant problems.
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This course provides students with an understanding of the most important challenges that war poses for international order. It draws on ideas from international relations, sociology, political geography, and anthropology to equip students with conceptual and analytical insights to understand the relations between international order and war. Are wars an unavoidable threat to international order? Or are they necessary at times to preserve international order? What have the Cold War, the "war on terror," and the war on poverty in common? How can we understand the relations between war and revolution, war and security, war and human rights, war and risk? What alternatives to war are possible today? How have wars and conflicts been transformed by changes in the international order?
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This course introduce the concepts, analyses, and activities that comprise marketing management, and provides practice in assessing and solving marketing problems. The corse is also a foundation for advanced electives in marketing as well as other business/social science disciplines. The course explores the theory and applications of marketing concept through a mix of cases, discussions, lectures, guest speakers, individual assignments, and group projects. Materials are drawn from a variety of sources and settings including services, consumer and business-to-business products. The first part of the course focus on situation analysis, market opportunity identification, and formulating marketing strategy. It introduces the key constructs such as value of products, consumers and brands, customer segmentation, and product positioning. The second part of the course examines how to use these ideas to make specific decisions about the marketing mix(4PS: product, price, promotion, and place). The course provides the skills needed to design a marketing strategy and its implementation plan.
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This course focuses on multivariate linear regression model with OLS (basic notions) and multivariate linear regression model with OLS 2/2 (main issues). Topics include: assumptions, Gauss-Markov theorem, Partialling-out interpretation; endogeneity: the omitted variable problem, instrumental variables, testing endogeneity, testing overidentification restrictions; proxy variable as solution to the omitted variable problem; measurement error in dependent variable; heteroskedasticity.
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In this course, students explore and develop their sense of visual narrative in a wider context. The course begins with an overview of some of the key theories of visual narrative and looks at a broad range of examples from within design and screen cultures to help consider how images and spaces can tell stories with or without accompanying words. Narrative perspectives of the maker, the audience, and visual form itself are examined to aid students understanding of the visual culture around them, and their role as a maker in its creation. Topics include the moving image (film, animation, television), illustrated narrative (graphic novels, picture books), interactive narratives, authorship and audience, genres and narrative spaces, music videos, and factual narratives.
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This course provides students with a basic understanding of the key economic issues involved in the emerging market economies. Students learn to analyze the interaction between economic factors and institutional, political, and social factors in the formulation and implementation of economic policies in emerging economies, including transition economies.
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The course offers a comprehensive exploration to some of the main areas of music study that students encounter during subsequent years of their study. These include an exploration in music and music history from the Middle Ages to ca. 1780; music and music history from ca. 1780 to the present day; jazz and popular music (broadly defined); ethno-musicological issues, and to music cognition. This course covers ethnomusicology and film music. All students must be able to read music fluently.
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This course focuses on the basic concepts of numerical analysis, including the solution of ordinary differential equations (ODEs) and partial differential equations (PDEs), interpolation, optimization, parallel computing, and an overview of applied computing in science and engineering. The course includes lectures and homework (programming), and practical exercises in programming are the focus of this course. The course content includes three main parts: The first part mainly introduces the overview of scientific computing, including its methods, existing problems, and its application in the field of energy engineering. The second part (the largest part) provides the theoretical foundation of numerical analysis, interpolation, solution of differential equations (ODEs and PDES), and optimization. Examples include simple solvers for corresponding problems. The last part focuses on the components of parallel computing technology (Message Passing Interface, MPI).
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