English

The management of brands is an important element of marketing strategies within contemporary organizations. This course builds upon the student's prior knowledge of marketing and management by exploring the fascinating world of brands from various perspectives. The course highlights the ubiquitous presence of brands in our contemporary cultures and explores consequences for contemporary marketing practices and for customer-oriented marketing practices. 

The course focuses on the variety of ways in which, since the mid-1800s, women writers from the United States have made use of non-realist genres and modes within short fiction as a means of both protesting and celebrating women’s positioning in what was still a self-consciously new and ostensibly utopian nation. It introduces students to the imaginative and discursive breadth displayed in texts produced by female writers prior to the 1970s. In doing so, the course explores the developments and continuities in fantastic fiction by women writers from the American Civil War, though the fin-de-siècle period, and into Modernism and its immediate aftermath. In this way, the course problematizes rigid periodization, in particular by highlighting the formal innovation and conceptual range of writers who employ a range of fantastical genres to explore issues from racism and oppression to infidelity and financial ruin, from science and the senses to the very nature of reality itself.

This course provides an overview of the main areas of behavioral economics. It presents a wide range of behavioral findings which have advanced our understanding of how economic agents form beliefs, act, and interact in various contexts. It discusses how to incorporate the traditional micro-economic framework to some features of human nature such as altruism, emotions, biased perceptions of risk and time, biased interpretations of information, and bounded rationality. The course studies simple economic models, reviews empirical research, and devotes particular attention to the presentation of experimental methods in economics. It also discusses how behavioral economics can improve the design of effective public policies.

This course is designed to lead students to understand Science and Technology Policy from the public value perspective. This course targets public administration students to explore concepts, theories and practices of science and technology policy into public administration and policy areas. The course provides an integrated and stimulating combination of reading, case analysis, discussion, and projects to introduce the production and communication of science and technology policy.

The purpose of this course is for students to learn about Japanese communication behaviors and culture, using a comparative approach with other cultures, while also learning through their own lived experiences. This course covers the chapters that are not covered in spring semester and aims to deepen understanding of the spring course; it is not mandatory to enroll in the spring course.

This course is taught in English and some Japanese and utilizes the peer teaching approach at the beginning of each class. 

Aging is not all about old age; it is, more broadly, to do with one’s being in time and in relation to others. For example, aging invites one to think about care, something that many experience during their lifetime, and about their relationship to the environment. Thinking about aging, therefore, raises many important questions that are central to life.
 

The aim of this course is to address some of these questions, while introducing students to literary (and cultural) studies of aging. In particular, the course will think about aging from the feminist perspective by reading contemporary (post 1980s) narratives – short stories, novels and films – that explore aging for women and are produced or set in the UK. Although the texts are primarily concerned with women’s experiences of aging in the UK/Western context, one hope for the course is to encourage students to think about aging in broader contexts and one’s temporal being.

Although there will be brief lectures, the course will be run in a seminar style, focusing on class/group discussion. Students will be required to read and/or watch the texts outside class hours; ponder questions on worksheets provided in advance, and actively participate in discussion. 

 

This course serves as an undergraduate-level seminar on international marketing (IM) for Korean firms.  The primary objective of the course is to provide a framework for managing marketing operations across borders.  Emphases is given to the analysis of international markets, their respective consumers and environments, and various marketing management issues required to meet the demands of true global markets. 

This course focuses on: (1) international marketing challenges from the perspective of Korean firms; (2) developing marketing strategy based on analysis of customers and markets in foreign countries, and (3) various marketing examples in the context of Asian markets as well as emerging markets, such as India, Malaysia, Indonesia, Vietnam, and Thailand.

This course introduces the structure and organization of firms in an industry. The welfare implications of output and price determination under major market structures (monopoly and perfect competition) are briefly discussed. Special emphasis is given to the determinants and measurement of industrial market structures.

This course introduces the broad discipline of biomedical engineering, and the fundamental life science and engineering principles associated with biomedical systems and healthcare delivery. The course focuses on three key application areas of biomedical implants, instrumentation, and diagnostics, and discusses the theoretical and practical considerations relevant to the design and development of biomedical devices, tools, and systems in these areas.

This course studies the history of the 20th century global movement after World War II, which influenced global politics. Students are expected to examine a historical case of a local movement crossing over to global politics.