Hong Kong

This course examines digital technologies while exploring the motion picture as an artistic medium for creative self-expression, visual experimentation, critical commentary, social engagement, and personal storytelling. It covers lighting, framing, focus, camera positioning, color, movement, editing, sound design, space, time, motion, montage, short treatments, scripts, storyboards, festival publicity material, as well as narrative structure in fiction and nonfiction film. It explores ideas and concepts from other art forms such as fine art, literature, drama, dance, architecture and music in order to effectively communicate meaning on screen.

This intensive course is intended for foreign learners who have completed CHIN9502 (first year) or have attained an equivalent level of competency. It develops audio-lingual proficiency as well as raises reading and writing ability and the ability to converse on daily topics with Chinese people, and present short speeches based on the assigned topics. Emphasis is placed on everyday topics and common patterns facilitate communication in Chinese. Students learn to write 250 new characters on top of approximately 500 characters acquired at the previous level. Students should be able to recognize no less than 1000 Chinese characters accumulated through previous learning. Students are taught to write short compositions of about 200 characters.

This course examines the distinctive role of “field trip” in understanding and researching the city we live through a series of guided tours. It stresses that engaging urban issues ‘out there’ is more than a complementary tool of collecting data, but also a reflexive practice that enables affective learning, changing our preconceptions, inspiring us to consider possible interventions. Selected tours covering cutting-edge urban development issues in town are provided to demonstrate the diverse functions of field-based learning in different urban milieu. It will examine the changing concepts of the ‘field’ in future city, and how we can represent urban problems by organizing a framework of destinations and experience.

The proliferation of the Internet and related innovative digital technologies, such as mobile, big data, sensors, social media, and user-generated content (UGC) have a profound effect on marketing theory and practice. This course provides a study of the impact of the Internet on marketing, marketing research with Internet, consumer behavior on the Internet, and marketing strategies in the Internet age. Specific focus is on the development and planning of effective digital marketing strategies and their implementation and evaluation. Theoretical insights are applied hands-on to practical business cases. 

This course examines the successful self including the rational self, veridical self knowledge, the transcendent self, the socially intelligent self, the loved self, the multicultural self, and the global self. It also covers concepts and practical skills that would enable students to more effectively attain their valued goal, and feel competent and accepted.